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The story behind Dr. Rick from Progressive Insurance Ads

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Charney also worked on the development and filming of the Dr. Rick advertising thought a lot about his own parents – and his own parentamorphosis. He must have thought about the parental habits that annoyed him; For years the mother of his childhood friend had a mantra in her house in the style of “No cussin ‘, no tressin’ and no backtalkin ‘” and the alarming fervor with which Dr. Rick throws a similarly framed poster in a trash can, Charney said, is in her honor.

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