How do you measure Super Bowl ad success? Some kneel at the altar of consensus with USA Today’s Ad Meter. Some will look at direct impact on sales or brand awareness. At Fast Company, I ...
What’s more illustrative of American capitalism than that day-after water cooler chat about the advertisements we saw during the Super Bowl? From food delivery apps to phones that were shockingly not made by Apple, tech ...
Well, here we are at the end of the year. That means it’s time for another best-of list that packs 12 months of advertising and marketing into one nifty little package. Now, when we say ...
Facebook and other social media platforms cannot stop all disinformation and hatred on the internet. But they can put an end to fanning the flames. On Tuesday, the former Facebook project manager Frances Haugen gave ...
At the moment, an influential section of the press is consumed by the idea that Joe Biden made a substantially shameful and politically catastrophic mistake in withdrawing US troops from Afghanistan after 20 (!) Years ...
No one really knows for sure if campaign ads work, but there’s no denying their venerated spot in American politics. From the oft-imitated Ronald Reagan “Morning In America” ad from 1984 to Lyndon B. Johnson’s ...
