Attack Ads Are Darkening the Skin Tone of Black Candidates
December 25, 2022
It’s working. Once ahead in the polls, Democrat Mandela Barnes, the lieutenant governor of Wisconsin, is now trailing Republican incumbent Ron Johnson in the state’s race for U.S. Senate, a shift also seen recently in ...
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How the Tone of Political Campaign Ads Can Affect Voter Turnout
May 2, 2022
The tone of campaign ads have a major influence on voter turnout and choices, according to new research. While positive ads can stimulate a larger turnout, negative ads have a bigger effect on how people ...
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