Meta is making some changes to how its apps handle advertising and young users. Under the new rules, advertisers on Instagram and Facebook won’t be able to leverage as much personalized data to target ads ...
A new report from Pew Research makes an attempt to better understand US adults who get their news largely from social media platforms, and compare their understanding of current events and political knowledge to those ...
Meet Omneky, a startup that leverages OpenAI’s DALLE-2 and GPT-3 models to generate visuals and text that can be used in ads for social platforms. The company wants to make online ads both cheaper and ...
Neeva, an ad-free search engine launched last year by a former engineer and executive best known for spearheading Google’s advertising tech business, is about to land in Europe. The Mountain View, California-based company officially launched ...
Lyft has created a new business unit to beef up its digital advertising business across its tablets, mobile app, rooftops and bicycles, producing the potential to add billions of dollars to its bottom line. The ...
Reddit’s acquisition spree is continuing this morning with news that the company is bringing the audience contextualization company Spiketrap’s technology in-house. Deal terms were not disclosed, but Reddit says Spiketrap’s AI-powered contextual analysis and tools ...
The European Union’s chief privacy and data protection regulator has urged EU policymakers to strengthen proposed ‘transparency’ rules for political ads — calling instead for meaningful limits that would fully ban microtargeting for political purposes. ...
A ruling put out yesterday by the European Union’s top court could have major implications for online platforms that use background tracking and profiling to target users with behavioral ads or to feed recommender engines ...
Google is starting to gradually roll out ads in YouTube Shorts around the world, the company announced at its Marketing Live event this week. The official launch comes as the company has been experimenting with ...
Announced at this month’s NewFronts, Amazon and Peacock demonstrated new ad formats that use similar virtual product placement (VPP) tools, a post-production technique for inserting a brand into a TV show or movie scene. Amazon ...
