Lyft has created a new business unit to beef up its digital advertising business across its tablets, mobile app, rooftops and bicycles, producing the potential to add billions of dollars to its bottom line. The ...
Reddit’s acquisition spree is continuing this morning with news that the company is bringing the audience contextualization company Spiketrap’s technology in-house. Deal terms were not disclosed, but Reddit says Spiketrap’s AI-powered contextual analysis and tools ...
The European Union’s chief privacy and data protection regulator has urged EU policymakers to strengthen proposed ‘transparency’ rules for political ads — calling instead for meaningful limits that would fully ban microtargeting for political purposes. ...
A ruling put out yesterday by the European Union’s top court could have major implications for online platforms that use background tracking and profiling to target users with behavioral ads or to feed recommender engines ...
Google is starting to gradually roll out ads in YouTube Shorts around the world, the company announced at its Marketing Live event this week. The official launch comes as the company has been experimenting with ...
Announced at this month’s NewFronts, Amazon and Peacock demonstrated new ad formats that use similar virtual product placement (VPP) tools, a post-production technique for inserting a brand into a TV show or movie scene. Amazon ...
KQED launches free media literacy training course https://t.co/8SweYpP3oh by @Haje— TechCrunch (@TechCrunch) June 3, 2022 (SocialLY brings you all the latest breaking news, viral trends and information from social media world, including Twitter, Instagram and ...
In a push-back against people who can’t tell a real news source from an amphetamine-laden hamster with a Tumblr blog, San Francisco public radio station KQED this week announced it is launching a free workshop ...
With Elon Musk’s recent interest in Twitter, Facebook’s growth flattening and TikTok’s meteoric rise, it feels like the world of social media is back into some kind of inflection point period. Consumers seem hungry to ...
A new bill seeks to dramatically reshape the online advertising landscape to the detriment of companies like Facebook, Google and data brokers that leverage deep stores of personal information to make money from targeted ads. ...
