Meta is making some changes to how its apps handle advertising and young users. Under the new rules, advertisers on Instagram and Facebook won’t be able to leverage as much personalized data to target ads ...
This article examines the proposals made and adopted by the Council, and how they will apply to service providers and sponsors, and the GDPR implications Introduction The Council of the European Union’s (the “Council”) recent ...
When it comes to identity data in pharmaceutical advertising, less is more. At least that’s the bet data platform Dstillery and healthcare data analytics company PurpleLab are making. When Google decided to start sunsetting the ...
CNN — Marco Rubio hopes to sway voters interested in Chick-fil-A, Ram trucks, and Duck Dynasty. John Fetterman is searching for fans of microbreweries, Teslas, and the Dave Matthews Band. And Michael Bennet wants to ...
Digital ad prices are soaring, forcing businesses to rethink their entire marketing strategies. Why it matters: At the same time digital ads are getting more expensive, they’re also getting harder to target, creating big barriers ...
AUSTIN, Texas — Nancy Thompson is a mother of three and the founder of Mothers Against Greg Abbott, a political action committee she refers to as the new MAGA. “I had some Sharpie markers, and ...
A snappy political advertisement from the conservative advocacy group American Commitment bluntly charges Sen. Joe Manchin, DW.Va., with supporting a legislative plan that would drain “billions in funds” from Medicare. Specifically, the ad claims that ...
Facebook owner Meta Platforms Inc will share more data on targeting choices made by advertisers running political and social-issue ads in its public ad database, it said on Monday. Meta said it would also include ...
In today’s ExchangeWire news digest: Amazon attempts to crack the livestream shopping market by currying favor with influencers; the EU Parliament proposes limitations on political ad targeting; and the CMA announces an investigation into Microsoft’s ...
Meta will finally give researchers access to targeting data for political ads — information that academics have been clamoring for and using legally risky workarounds to collect on their own for years. The company had ...
