How do you measure Super Bowl ad success? Some kneel at the altar of consensus with USA Today’s Ad Meter. Some will look at direct impact on sales or brand awareness. At Fast Company, I ...
A 30-second ad can cost millions of dollars ⭐️HERE’S WHAT YOU NEED TO KNOW⭐️ Super Bowl LVI (56) is coming up this weekend. A lot of people will be tuning in to see the commercials, ...
The outside group known as “Better Boston,” which backed Andrea Campbell in her 2021 mayoral run, says it’s sitting on the sidelines for the former city councillor’s 2022 run for attorney general. The group’s Dorchester-based ...
NBC — which is broadcasting this year’s game — announced last week that it is sold out of Super Bowl ads, with multiple 30 second spots having sold for a record $7 million each. Why ...
A major Democratic super PAC on Wednesday launched an ad campaign seeking to tie allies of former President Trump to the Jan. 6, 2021 insurrection at the Capitol ahead of the anniversary of the attack. ...
The Super Bowl is the biggest event of the year for the NFL — and it is the biggest event for advertisers. Already this week, major consumer product companies like beer-maker Anheuser-Busch have tricked out ...
(Photo by Olivier DOULIERY / AFP) (Photo by OLIVIER DOULIERY/AFP via Getty Images) AFP via Getty Images In a Super Bowl advertising year marked by an unprecedented number of A-List celebrities, humorous and light tones, ...
On Sunday, as football fans tuned into the Los Angeles Rams facing off against the Cincinnati Bengals, a mysterious QR code bounced on millions of screens. That QR code, part of an ad for the ...
Traditional automakers shelled out big this year. Commercials during the game reportedly cost $7 million for 30 seconds, and automakers bought a total of nearly 10 minutes of those time slots, not counting pre- and ...
The crypto marketing blitz has arrived. The coveted commercial breaks during Super Bowl LVI, where a 30-second spot cost as much as $7 million, featured eye-catching advertisements for crypto currency companies such as Coinbase and ...
