Have you noticed your Facebook and Instagram feed filling up with political ads lately? The social media strategies of many parties and candidates aim to bypass mainstream media to speak directly to voters, but they ...
A three-day blackout which bans election campaign material on radio and television has led some political parties to spend big on online ads. Political parties are ramping up spending on social media advertising as part ...
Media agency Zenith expects television advertising spending to rise 3.2% in 2022, to $64.4 billion, in a year with a Winter Olympics and midterm elections. Zenith sees network broadcast falling 2% to $15.9 billion, national ...
Placeholder while article actions load In September, Rep. Andy Kim (D-N.J.) began noticing mailers arriving at homes across his district, including his own and that of his parents, with an alarming message. The mailers alleged ...
Chinese officials have hired a US-based media firm to help promote China and the 2022 Beijing Winter Olympics. Vippi Media signed a $300,000 deal to employ influencers to create content across TikTok, Instagram, and Twitch. ...
TORONTO — An Ontario judge has upheld the province’s restrictions on third-party election advertising, ruling the measures do not infringe on voters’ right to meaningfully participate in the election process. In a decision issued last ...
The Labor and Nationalist parties are flooding the internet with up to €240,000 worth of political advertising between them on an average week during the election campaign. So, if you feel like you can hardly ...
The starter’s gun is yet to be officially fired on election 2022, but make no mistake, the campaign is well underway, and your vote is already being targeted. As Scott Morrison and Anthony Albanese jet ...
The increase in digital ad dollars will come, in part, from sharp declines in key print ad formats including directories such as the Yellow Pages, whose ad spending will fall by 19 percent, and the ...
Dive Brief: WPP’s media agency GroupM this week revised its estimates for U.S. advertising expenditures, predicting that digital ads will make up more than half of total spending for the first time. Digital ad spending ...
