BLOOMINGTON, Ind. – About $7 billion reportedly will be spent this fall on television and digital commercials from political campaigns and political action committees, filling the airwaves with political ads many viewers dislike. Companies running ...
Facebook and Instagram’s strict advertising policies are hurting small businesses that make products out of hemp — even though the cannabis derivative can’t get you high, has been legal for decades and was famously farmed ...
Nielsen’s latest global research into trust in advertising has found that consumers are responding to ads with humor and brand values rather than products. Nielsen’s ‘Trust in Advertising Study’ polled 40,000 people in APAC, EMEA, ...
Consumer brands across all categories are now in the spotlight as to where they stand on social issues. First, the pandemic hit, and brands scrambled to strike the right tone in these “unprecedented times.” Then, ...
According to Apple Inc.’s new privacy restrictions, advertisers targeting iPhone users will get more data on ad performance when purchasing ad space from Apple than when purchasing through a third party, according to advertising industry ...