BLOOMINGTON, Ind. – About $7 billion reportedly will be spent this fall on television and digital commercials from political campaigns and political action committees, filling the airwaves with political ads many viewers dislike. Companies running ...
Companies should also consider the use of business messaging and metaverse-related technologies: Meta and Bain & Company Videos on social media are becoming increasingly influential in the consumer journey. Almost one in four Singaporean consumers ...
Facebook Inc.’s worldwide crash exposed the risks of relying on its social networking products, bolstering European regulators’ drive to contain its reach just as a US whistle-blower’s testimony threatens to attract more unwanted scrutiny at ...
Facebook and Instagram’s strict advertising policies are hurting small businesses that make products out of hemp — even though the cannabis derivative can’t get you high, has been legal for decades and was famously farmed ...
Nielsen’s latest global research into trust in advertising has found that consumers are responding to ads with humor and brand values rather than products. Nielsen’s ‘Trust in Advertising Study’ polled 40,000 people in APAC, EMEA, ...
Consumer brands across all categories are now in the spotlight as to where they stand on social issues. First, the pandemic hit, and brands scrambled to strike the right tone in these “unprecedented times.” Then, ...
A day after a backlash from the Chinese government as well as local customers, Intel issued an unconditional apology for the letter it sent. The apology from the world’s largest semiconductor chip maker came after ...
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The global crash of Facebook Inc. highlighted the risks of trusting its social networking products and supported efforts by European regulators to limit its reach, just as a US whistleblower’s testimony threatens to be scrutinized ...
According to Apple Inc.’s new privacy restrictions, advertisers targeting iPhone users will get more data on ad performance when purchasing ad space from Apple than when purchasing through a third party, according to advertising industry ...
