Significance Video is an increasingly common source of political information. Although conventional wisdom suggests that video is much more persuasive than other communication modalities such as text, this assumption has seldom been tested in the ...
Every four years, US presidential campaigns collectively spend billions of dollars flooding television screens across the country with political advertisements. But a new study co-authored by Yale political scientist Alexander Coppock shows that regardless of ...
Every four years, US presidential campaigns collectively spend billions of dollars flooding television screens across the country with political advertisements. But a new study co-authored by Yale political scientist Alexander Coppock shows that regardless of ...
