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The market is fragmented and the level of fragmentation will accelerate over the forecast period. To make the most of the opportunities, market providers should focus more on the growth prospects in the fast growing ...
DUBAI: WARC, TikTok and advertising giant Publicis Groupe have jointly published a report examining the role social communities play in influencing purchasing decisions. “As the popularity and influence of social media continues to grow, community ...
There are no celebrities involved in influencer marketing. Instead, it’s about influencers, people who are influenced by their content or theKind of trends that they follow. In fact, in most cases, it’s the other way ...
HTF MI has published the latest global Social Advertising and Social Media Marketing Market study that provides an in-depth analysis of the current scenario, market size, demand, growth pattern, trends, and forecast. Revenue for the ...
Brands are continually building their presence on social media to connect with audiences, especially the younger ones. Social media has become an indispensable part of the life of Generation Z, making it the perfect platform ...
(Representative image)With the end of the second wave of Covid and the slow onset of normalcy, household expenses have increased for 54 percent of families. When it comes to mobility, 92 percent of families say ...
Active seniors are staying at home and staying fit during the COVID-19 lockdown getty Much of what we read about older consumers paints a picture of people who are past their prime and stuck in ...
WebFindYou introduces improved social media manager This new feature supports WebFindYou’s mission to greatly simplify digital marketing to maximize a company’s visibility, leads and sales over the Internet, said Robert Blankenship, Founder and CEO of ...
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our ...
