Agency advantage McNamara said that McKinney’s health and wellness clients—which include Zhou Nutrition, the Alzheimer’s Association and Alcon Pharma—are choosing his agency specifically because many of the shop’s staffers do not have a “traditional” health ...
In today’s ExchangeWire news digest: Amazon attempts to crack the livestream shopping market by currying favor with influencers; the EU Parliament proposes limitations on political ad targeting; and the CMA announces an investigation into Microsoft’s ...
A new poll has revealed young people are more likely to trust current affairs news from social media influencers than politicians. It also found TikTok is now becoming the top place for people aged 11 ...
Facts matter: Sign up for the free Mother Jones Daily newsletter. Support our nonprofit reporting. Subscribe to our print magazine. Last year, Saphinah Kenyando was struggling to decide whether to get vaccinated against Covid. Kenyando, ...
“I can deliver to you a more credible messenger, who talks like you, acts like you…I can be really specific in sourcing suburban women in Detroit and African American men in Detroit, and show that ...
Chinese officials have hired a US-based media firm to help promote China and the 2022 Beijing Winter Olympics. Vippi Media signed a $300,000 deal to employ influencers to create content across TikTok, Instagram, and Twitch. ...
The booming cryptocurrency market has spawned a wave of India crypto influencers who are capitalizing on a voracious hunger for information from rookie investors striving to get rich quick. They have amassed huge followings on ...
EVENT ANNOUNCEMENT DATE: 9 am-6 pm April 7-8, 2022 EVENT: An international cohort of social media influencers will arrive at the University of Michigan for a two-day symposium. The “Social Media Influencers and the New ...
In October, Aanam C., a beauty influencer with decades of industry expertise, launched her own cosmetics label Wearified. It claims it exceeded its forecast revenue from pre-orders for a lipstick collection by 150%. Popular food ...
