How to find your customers on social media
December 11, 2021
According to the Pew Research Center’s 2018 social media factsheet, around 70% of Americans use some form of social media. With so many users, it can be overwhelming to understand which demographics are using which ...
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Pearl Milling Company’s new ads remind customers that it used to be Aunt Jemima – without mentioning the racist brand
November 28, 2021
The only mention of the old brand in the new brand’s commercials is a short, small print disclaimer that says, “New name. Same great taste as Aunt Jemima.” Parent company PepsiCo said one of the ...
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Cosmetics company Lush ends social media to highlight the psychological wellbeing of customers
November 23, 2021
At a time when the world is increasingly talking about mental health, responsibility for that discussion rests with global brands as well. And with that in mind, Lush Cosmetics has decided to ditch social media, ...
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