Media consumers trust professional media more than social media for accurate reporting. Keystone / Etienne Laurent According to a survey by the Swiss media landscape, the Covid-19 pandemic has made media consumers aware of the ...
It’s no secret that many consumers are skeptical Marketing and Promotion. Years of pop-up ads, touchless publicity gimmicks, and downright offensive content have made people understandably suspicious of ads. According to a study commissioned by ...
A study shows that just over a third of all adults in the United States get their messages through social media. However, that number seems to be gradually decreasing. The study was conducted by the ...
The researchers used a commercial for women’s running shoes to measure the effect of background music on consumers. Getty Images According to a study by Texas A&M University, adding music to the background of a ...
The digital dream continues to darken. A recent study by the PEW Research Center, Journalism and Media (PEW) shows that news consumers who rely on social media are less knowledgeable and less engaged than those ...
Do you remember that old Eagles song about you can’t hide your lying eyes? If a songwriter wrote this today, in the middle of the information war that is raging on the internet, then these ...
Active seniors are staying at home and staying fit during the COVID-19 lockdown getty Much of what we read about older consumers paints a picture of people who are past their prime and stuck in ...
Source: Pexels / Anete Lusina. What is an expert Is it someone who understands the state of affairs sufficiently to remember facts about them, or is it someone who takes what others see and uses ...
Up to 61% of UK consumers are happy when businesses use their personal information to personalize ads and offers for them. The personalization specialist A Million Ads, in collaboration with the research company Attest, recently ...
