No pizza, pizza After the first Super Bowl commercial aired in 2020, Little Caesars won’t be returning to the big game this year, Ad Age’s Jessica Wohl reports. “I think you must have something really ...
In less than four hours, according to the market research company Kantar Group, 65 commercials with an average price of 5.6 million US dollars per 30-second commercial were broadcast to 91.5 million Super Bowl LV ...
For the first time since Super Bowl XVII, when the Redskins beat the Dolphins 27:17 to win their first championship, Anheuser-Busch will not be advertising Budweiser during the big game. Instead of spending money on ...
Super Bowl LV will feature commercials from a number of companies including Chipotle, Bud Light, Pringles, and Mercari. YouTube / screenshot Another Super Bowl, another year in which companies spend millions of dollars promoting their ...
A month after NBCUniversal closed its preliminary negotiations but revealed few details about its performance, the company finally shared some details on its biggest run-up of all time – and announced that it was well ...
The pandemic has severely impacted sales for many Super Bowl advertisers. Given the pricey ads that cost an estimated $ 5.5 million for 30 seconds while it aired on CBS on February 7, some may ...
The mood on the field was tense during the Super Bowl when the Tampa Bay Buccaneers defeated the Kansas City Chiefs. Off the pitch, brands sought to ease the tension of the game – and ...
This year’s Super Bowl commercials can make viewers thirsty for more. That’s because some well-known favorites like Coke and Budweiser won’t be competing for attention with multi-million dollar in-game ads when the Kansas City Chiefs ...
Super bowl Advertising has always been a high-stakes activity, with brands spending millions just on 30 seconds of airtime to get their message across to more than 100 million viewers. But the stakes are even ...
Last year’s Super Bowl on Fox averaged 102 million viewers and was the most watched program of 2020. That means the game is still a valuable investment for some companies. However, there is considerable uncertainty ...
