Rakuten Rewards plans to run its first Super Bowl commercial in February to use part of the biggest television show of the year to help US consumers understand what they are doing. Locally, the company ...
By the time advertisers start reducing their spending on Facebook, Congress, Ms. Haugen and the press are just bumps on the way. Why should Pfizer or Nike go away? Facebook is where their buyers are, ...
The Olympics have long been a near-ideal forum for businesses looking to promote themselves, with plenty of opportunities for brands to incorporate ads into the pageantry and feel-good stories of athletes overcoming adversity – all ...
Advertisers could reach you while you sleep, as evidence shows. A group of sleep researchers calls for this so-called “sleep advertising” to be regulated in order to minimize possible harmful effects. Dream implantation works by ...
Brand advertisers often communicate with a sense of urgency and offer promotions and seasonal messages with short expiration dates. But political advertisers have a greater sense of finality – tough deadlines and Federal Communications Commission ...
How did a renegade super-PAC manage to trigger Trump and his allies so thoroughly? Part of it is certainly the frustration that a group of Republicans fully endorses Joe Biden. Part of it is skill: ...
Up to 61% of UK consumers are happy when businesses use their personal information to personalize ads and offers for them. The personalization specialist A Million Ads, in collaboration with the research company Attest, recently ...
Apple is turning the privacy settings of its mobile ecosystem upside down. When it releases its app tracking transparency framework (ATT) with iOS 14.5 on April 26, it will shut down a data stream that ...
