Media are essential to democracy, but democratic elections are impossible without them. Media literacy is essential to ensure that media coverage of elections is effective, voters are informed through the media, and the media are held accountable.
Media literacy builds an understanding of the role of media in society and is an essential capability for investigation and self-expression for citizens in a democratic society.
Media literacy provides a framework for accessing, analyzing, evaluating, creating and participating in messages in a variety of formats, from print to video to the Internet.
During this exercise, it is important to have a critical understanding of what the media are and how to interact with them.
Although concerted development efforts have been made around the world to improve media professionalism and promote media independence, the same cannot be said for efforts to improve media literacy.
More media literacy prepared audiences and information providers to decipher messages and recognize the value of credibility.
Issues relating to the complex environment of dealing with regulation and regulation must be complemented by measures that enable users to take a critical look at their sources of information and media content.
Media literacy is one of the tools used to combat hate speech and to combat polarisation and radicalisation, because it enables people to recognise and resist political propaganda.
Harnessing the power of animation to combat fake news and propaganda and to promote media literacy can include young people of different ages, audiences and social groups, thanks to its entertaining and engaging style that makes it attractive and easy to consume.
The project proposes to reach out to those prone to misinformation by animated series about media literacy on new media platforms and traditional media channels.