Content Marketing Market size to grow by USD 417.85 billion | Rise in the number of social media users to drive growth

Vendor Insights 

Global content marketing is fragmented due to the presence of several regional and international players. These vendors are adopting many organic and inorganic growth strategies to remain competitive in the market.

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

• Adobe Inc.
• Contently, Inc.
• CoSchedule LLC
• HubSpot Inc.
• Influence and Co.
• NewsCred, Inc.
• Scripted Inc.
• Seismic Software, Inc.
• Sprinklr Inc.
• Upland Software, Inc.

Find additional highlights on the growth strategies adopted by vendors and their product offerings, Read Free Sample Report. 

Geographical Market Analysis 

APAC will provide maximum growth opportunities for content marketing service providers during the forecast period. According to our research report, the region will contribute to 42% of the global market growth and is expected to dominate the market through 2025. The increasing demand for content marketing services from the automotive, financial service, consumer electronics, and health and pharma industries will be crucial in driving the growth of the regional market. In addition, the rising adoption of smartphones and the increasing penetration of the internet will foster the growth of the content marketing market in APAC during the forecast period.

China and Japan are the key markets for content marketing in APAC. The market will witness faster growth in APAC than in other regions.

Furthermore, countries such as the US and the UK are expected to emerge as prominent markets for content marketing during the forecast period. 

Know more about this market’s geographical distribution along with the detailed analysis of the top regions. www.technavio.com/report/content-marketing-market-industry-
analysis

Key Segment Analysis

By end-user, the market share by the retail segment will be significant during the forecast period. The growth of the segment can be attributed to the rapid growth of the global retail industry. The increasing consumer preference for online shopping is encouraging retailers to opt for content marketing. This is helping them to stay connected with existing customers as well as to reach out to potential customers. Such benefits are driving the growth of the market in the retail segment.

View FREE Sample: to know additional highlights and key points on various market
segments and their impact in coming years.

Key Market Drivers & Challenges: 

The content marketing market is primarily driven by the rise in the number of social media users. Social media is currently accessed by more than a billion people quickly. This can be attributed to the rising number of mobile devices and smartphones and the increasing penetration of the internet. The growing use number of social media users is encouraging enterprises to approach their target audience through content marketing efforts. Thus, with the increasing number of social media users, the demand for content marketing is expected to accelerate during the forecast period.

However, fraud related to digital advertisements will reduce the growth potential in the market. The lack of maturity in the digital advertisement space has helped in creating a favorable environment for digital advertisement frauds. Malicious fraud, such as Bots and Botnets, ghost sites, purchased traffic, and stacking are some of the common forms of fraud in the digital advertisement market. They can reach a wide range of audiences, such as businesses and low-income consumers that can be difficult to reach with content marketing. This is expected to have a negative impact on the growth of the market during the forecast period.

Download a free sample for highlights on market Drivers & Challenges affecting the
content marketing market.

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Content Marketing Market Scope
Report Coverage	Details
Page number	120
Base year	2020
Forecast period	2021-2025
Growth momentum & CAGR	Accelerate at a CAGR of 16%
Market growth 2021-2025	USD 417.85 billion
Market structure	Fragmented
YoY growth (%)	15.43
Regional analysis	APAC, North America, Europe, South America, and MEA
Performing market contribution	APAC at 42%
Key consumer countries	US, China, Japan, and UK
Competitive landscape	Leading companies, competitive strategies, consumer engagement scope
Companies profiled	Adobe Inc., Contently, Inc., CoSchedule LLC, HubSpot Inc., Influence and Co., NewsCred, Inc., Scripted Inc., Seismic Software, Inc., Sprinklr Inc., and Upland Software, Inc.
Market Dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of Contents:

1. Executive Summary                           

2. Market Landscape                             

                2.1 Market ecosystem             

                                Exhibit 01:  Parent market

                                Exhibit 02:  Market Characteristics

                2.2 Value chain analysis           

                                Exhibit 03:  Value chain analysis: Specialized consumer services

                                2.2.1 Inputs 

                                2.2.2   Operations

                                2.2.3   Marketing and sales

                                2.2.4 Support activities

                                2.2.5 Innovation

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 04:  Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 05:  Market segments

                3.3 Market size 2020 

                3.4 Market outlook: Forecast for 2020 – 2025 

                                3.4.1      Estimating growth rates for emerging and high-growth markets

                                3.4.2      Estimating growth rates for mature markets

                                Exhibit 06:  Global – Market size and forecast 2020 – 2025 ($ billion)

                                Exhibit 07:  Global market: Year-over-year growth 2020 – 2025 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 08: Five forces analysis 2020 & 2025

                4.2 Bargaining power of buyers           

                                Exhibit 09:  Bargaining power of buyers

                4.3 Bargaining power of suppliers       

                                Exhibit 10:  Bargaining power of suppliers

                4.4 Threat of new entrants    

                                Exhibit 11:  Threat of new entrants

                4.5 Threat of substitutes         

                                Exhibit 12:  Threat of substitutes

                4.6 Threat of rivalry   

                                Exhibit 13:  Threat of rivalry

                4.7 Market condition

                                Exhibit 14: Market condition – Five forces 2020

5. Market Segmentation by End-user                             

                5.1      Market segments          

                                Exhibit 15:  End user – Market share 2020-2025 (%)

                5.2      Comparison by End user             

                                Exhibit 16:  Comparison by End user

                5.3    Retail – Market size and forecast 2020-2025          

                                Exhibit 17:  Retail – Market size and forecast 2020-2025 ($ billion)

                                Exhibit 18:  Retail – Year-over-year growth 2020-2025 (%)

                5.4    Automotive – Market size and forecast 2020-2025              

                                Exhibit 19:  Automotive – Market size and forecast 2020-2025 ($ billion)

                                Exhibit 20:  Automotive – Year-over-year growth 2020-2025 (%)

                5.5    Financial Services – Market size and forecast 2020-2025  

                                Exhibit 21:  Financial Services – Market size and forecast 2020-2025 ($ billion)

                                Exhibit 22:  Financial Services – Year-over-year growth 2020-2025 (%)

                5.6    Telecom – Market size and forecast 2020-2025    

                                Exhibit 23:  Telecom – Market size and forecast 2020-2025 ($ billion)

                                Exhibit 24:  Telecom – Year-over-year growth 2020-2025 (%)

                5.7    Others – Market size and forecast 2020-2025        

                                Exhibit 25:  Others – Market size and forecast 2020-2025 ($ billion)

                                Exhibit 26:  Others – Year-over-year growth 2020-2025 (%)

                5.8     Market opportunity by End user              

                                Exhibit 27:   Market opportunity by End user

6. Market Segmentation by Platform                             

                6.1      Market segments          

                                Exhibit 28:  Platform – Market share 2020-2025 (%)

                6.2    Comparison by Platform

                                Exhibit 29:  Comparison by Platform

                6.3    Blogging – Market size and forecast 2020-2025    

                                Exhibit 30:  Blogging – Market size and forecast 2020-2025 ($ billion)

                                Exhibit 31:  Blogging – Year-over-year growth 2020-2025 (%)

                6.4    Videos – Market size and forecast 2020-2025        

                                Exhibit 32:  Videos – Market size and forecast 2020-2025 ($ billion)

                                Exhibit 33:  Videos – Year-over-year growth 2020-2025 (%)

                6.5    Infographics – Market size and forecast 2020-2025             

                                Exhibit 34:  Infographics – Market size and forecast 2020-2025 ($ billion)

                                Exhibit 35:  Infographics – Year-over-year growth 2020-2025 (%)

                6.6    Case studies – Market size and forecast 2020-2025             

                                Exhibit 36:  Case studies – Market size and forecast 2020-2025 ($ billion)

                                Exhibit 37:  Case studies – Year-over-year growth 2020-2025 (%)

                6.7    Others – Market size and forecast 2020-2025        

                                Exhibit 38:  Others – Market size and forecast 2020-2025 ($ billion)

                                Exhibit 39:  Others – Year-over-year growth 2020-2025 (%)

                6.8     Market opportunity by Platform              

                                Exhibit 40:   Market opportunity by Platform

7. Market Segmentation by Objective                           

                7.1    Market segments            

                                Exhibit 41:  Objective – Market share 2020-2025 (%)

                7.2    Comparison by Objective             

                                Exhibit 42:  Comparison by Objective

                7.3    Lead generation – Market size and forecast 2020-2025     

                                Exhibit 43:  Lead generation – Market size and forecast 2020-2025 ($ billion)

                                Exhibit 44:  Lead generation – Year-over-year growth 2020-2025 (%)

                7.4      Brand awareness – Market size and forecast 2020-2025 

                                Exhibit 45:  Brand awareness – Market size and forecast 2020-2025 ($ billion)

                                Exhibit 46:  Brand awareness – Year-over-year growth 2020-2025 (%)

                7.5    Thought leadership – Market size and forecast 2020-2025               

                                Exhibit 47:  Thought leadership – Market size and forecast 2020-2025 ($ billion)

                                Exhibit 48:  Thought leadership – Year-over-year growth 2020-2025 (%)

                7.6    Others – Market size and forecast 2020-2025        

                                Exhibit 49:  Others – Market size and forecast 2020-2025 ($ billion)

                                Exhibit 50:  Others – Year-over-year growth 2020-2025 (%)

                7.7     Market opportunity by Objective            

                                Exhibit 51:   Market opportunity by Objective

8. Customer landscape                         

                                Exhibit 52:  Customer landscape

9. Geographic Landscape                     

                9.1      Geographic segmentation         

                                Exhibit 53:  Market share by geography 2020-2025 (%)

                9.2      Geographic comparison              

                                Exhibit 54:  Geographic comparison

                9.3      APAC – Market size and forecast 2020-2025        

                                Exhibit 55:  APAC – Market size and forecast 2020-2025 ($ billion)

                                Exhibit 56:  APAC – Year-over-year growth 2020-2025 (%)

                9.4      North America – Market size and forecast 2020-2025      

                                Exhibit 57:  North America – Market size and forecast 2020-2025 ($ billion)

                                Exhibit 58:  North America – Year-over-year growth 2020-2025 (%)

                9.5 Europe – Market size and forecast 2020-2025         

                                Exhibit 59: Europe – Market size and forecast 2020-2025 ($ billion)

                                Exhibit 60: Europe – Year-over-year growth 2020-2025 (%)

                9.6 South America – Market size and forecast 2020-2025           

                                Exhibit 61: South America – Market size and forecast 2020-2025 ($ billion)

                                Exhibit 62: South America – Year-over-year growth 2020-2025 (%)

                9.7 MEA – Market size and forecast 2020-2025              

                                Exhibit 63: MEA – Market size and forecast 2020-2025 ($ billion)

                                Exhibit 64: MEA – Year-over-year growth 2020-2025 (%)

                9.8 Key leading countries        

                                Exhibit 65: Key leading countries

                9.9 Market opportunity by geography

                                Exhibit 66: Market opportunity by geography ($ billion)

10. Drivers, Challenges, and Trends                

                10.1    Market drivers

                                10.1.1 Rise in the number of users on social media

                                10.1.2 Growing demand for digital magazines

                                10.1.3 Builds brand awareness along with increasing trust and loyalty

                                10.1.4 Increased popularity of audio-visual advertising

                                10.1.5 Rising penetration of mobile computing devices

                10.2   Market challenges         

                                10.2.1 Fraud related to digital advertisements

                                10.2.2 Increased benefits of outdoor advertisement over content marketing

                                10.2.3 Difficulty in adhering to a content marketing budget

                                Exhibit 67:  Impact of drivers and challenges

                10.3    Market trends

                                10.3.1 Use of AI with social media management software

                                10.3.2 Use of analytics in content marketing

10.3.3 Use of live videos for content marketing

11. Vendor Landscape                           

                11.1 Overview             

                11.2      Vendor landscape      

                                Exhibit 68:  Vendor landscape

                11.3      Landscape disruption

                                Exhibit 69:  Landscape disruption

                                Exhibit 70:  Industry risks

12. Vendor Analysis               

                12.1      Vendors covered        

                                Exhibit 71:  Vendors covered

                12.2      Market positioning of vendors              

                                Exhibit 72:  Market positioning of vendors

                12.3 Adobe Inc.

                                Overview

                                Business segments

                                Key news

                                Key offerings

                                Segment focus

                12.4   Contently, Inc. 

                                Overview

                                Product and service

                                Key news

                                Key offerings

                12.5  CoSchedule LLC

                                Overview

                                Product and service

                                Key news

                                Key offerings

                12.6      HubSpot Inc. 

                                Overview

                                Business segments

                                Key news

                                Key offerings

                12.7      Influence and Co.        

                                Overview

                                Product and service

                                Key offerings

                12.8  NewsCred, Inc. 

                                Overview

                                Product and service

                                Key offerings

                12.9      Scripted Inc.  

                                Overview

                                Product and service

                                Key offerings

                12.10      Seismic Software, Inc.            

                                Overview

                                Product and service

                                Key news

                                Key offerings

                12.11      Sprinklr Inc.

                                Overview

                                Product and service

                                Key news

                                Key offerings

                12.12     Upland Software, Inc.              

                                Overview

                                Business segments

                                Key news

                                Key offerings

                                Segment focus

13. Appendix                            

                13.1 Scope of the report         

                                13.1.1 Market Definition

                                13.1.2 Objectives

                                13.1.3 Notes and caveats

                13.2 Currency conversion rates for US$            

                                Exhibit 112: Currency conversion rates for US$

                13.3 Research Methodology 

                                Exhibit 113: Research Methodology

                                Exhibit 114: Validation techniques employed for market sizing

                                Exhibit 115: Information sources

                13.4 List of abbreviations        

                                Exhibit 116: List of abbreviations

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