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This iPhone setting prevents ads from following you around the web

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You can prevent apps from tracking you across the web, so you should see fewer ads following you.

Patrick Holland/CNET

We’ve all had the chilling experience of seeing a brief moment of buying shoes online turn into weeks of being dogged by ads for the same shoes on every website you visit. But there is a feature on yours iPhone This can help you improve your online privacy by giving you the ability to easily opt out of ad tracking on the apps you use. (For more information, see all new features in the latest iOS 15 Release.)

Apple’s App Tracking Transparency feature gives you more control over which apps you can track on your iPhone and how. Unless you specifically give an app permission to track you (including Apple’s), it cannot use your data for targeted advertising, share your location data with advertisers, or share your advertising ID or other identifiers with third parties. This change – first introduced at Apple’s global developer conference in June 2020 and rolled out with the iOS14.5 update – attracted support from data protectionists and criticism from companies such as Facebookwho said it will harm his advertising business.

The move came alongside Apple’s other efforts to increase transparency and privacy, which CEO Tim Cook called a “fundamental human right.” With the release of iOS 14.3, users started using the “nutritional labeling” Tell them about the categories of data an app requests before you download it from the App Store.

Continue reading: Get more out of your iPhone by changing these iOS 15 settings

How to use the new app tracking transparency feature to control which apps you can track.

How to disable app tracking for new apps

When you download and open a new app, you’ll get a notification asking if you want to allow the app to track your activity across other companies’ apps and websites. You’ll also see information about what the app would be tracking. You can type Ask the app not to track to block this activity or Allow.

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When you download an app, you’ll see a notification popup where you can choose to give the app permission to track you.

Apple

You can also opt out of app tracking for any downloaded app by going to Settings > Privacy > Tracking, and turn off Allow apps to request tracking. That means any app that tries to ask you for permission will be automatically blocked from asking for it and you’ll be notified that you’ve requested not to be tracked. And all apps (except those you’ve given permission to track in the past) will be blocked from accessing your device’s information used for advertising, according to Apple.

It is important to note that this does not mean that ads will disappear. It just means you’re more likely to see generic ads and not ads for the pair of shoes you clicked once.

How to disable app tracking for already downloaded apps

For apps you’ve already downloaded that may have tracking permissions set up, you can still turn those permissions on or off per app.

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Brett Pearce/CNET

Under ideas, tap an app, and then tap to disable allow tracking. Or go to Settings > Privacy > Tracking, and tap to enable or disable each app you see in the list of apps that have asked permission to track your activity.

All app developers must ask permission for tracking. If Apple learns that a developer is tracking users who have asked not to be tracked, they must either update their tracking practices or they may be disapproved by the App Store.

Apple believes privacy features like these are a differentiator for its products. Cook said that because of the company’s business model is not based on the sale of ads, it can focus on privacy.

Still, it’s important to remember that if you ask apps not to track you, you’re essentially just preventing app developers from accessing the Advertiser Identifier (IDFA) on your iPhone. Developers use your device’s IDFA to track you for targeted advertising purposes. Denying access to your iPhone’s IDFA doesn’t necessarily mean app developers won’t track you in other ways, so it’s important to pay attention to what apps you use and how you interact with them.

For more information, see Browser privacy settings you should change immediately, and CNET’s selection for the The Best VPNs of 2022.

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