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Northern Colorado advance doubles due to inaccurate political ad – Loveland Reporter-Herald


A Loveland nonprofit says it stands with a political ad that falsely attributes inaccurate statements about Mayor Jacki Marsh to an article published by the Reporter-Herald.

In an ad paid for by Advancing Northern Colorado and posted on Facebook on October 9th, the organization stated in part: “Jacki Marsh wants YOU to pay for her 700% raise to $ 54,388 as mayor. Did you get a 700% raise during the pandemic? “

An image contained in the advertisement is paired with the text “700% MONEY INCREASE FOR MAYOR MARSH – REPORTER HERALD, 2.3.21”. The ad also links to an article published online by RH on February 3, describing a discussion among councilors about increasing council pay.

The February 3 article does not contain the 700% figure mentioned in the ad. Tom Lucero, who is listed as the organization’s registered agent on filings with the Colorado Secretary of State, was unable to explain how the 700% figure was reached on Wednesday, but said it reflects a councilor salary increase proposed by Marsh as it was described in the RH article.

“We believe that we are 100% right,” said Lucero. “We have copied what you wrote.”

Screenshot by Max Levy / Loveland Reporter-Herald

A Facebook ad paid for by Loveland-based nonprofit Advancing Northern Colorado claims that Mayor Jacki Marsh was interested in a 700% raise. The ad included a link to a February 3 article in the Reporter Herald that did not include the number or any such statement by Marsh.

The article reads in part:

“Marsh said she would support pegging compensation to the median income in the region – more specifically, to the median income for men. According to the US Census Bureau, between 2015 and 2019, the average man in Loveland who worked full-time made $ 54,338 while the average woman made $ 44,032, or about 81% of what men make.

“A scale suggested by Marsh of 50% to 55% to 60% for councilors, mayor pro tem and mayors would thus correspond to monthly payments of approximately $ 2,264, $ 2,490 and $ 2,717 for councilors in each position.”

City councilors currently make $ 600 a month for their service, while the mayor pro tem Don Overcash makes $ 800 a month and the mayor makes $ 1,000 a month.

Lucero initially said there were “two ways” to interpret the language of the article, but then said that doing so “very clearly” supported the claims in the ad.

“We looked at this from several election lawyers and that says it very clearly,” said Lucero.

Using the census figures included in the article, Marsh’s tentative proposal to pay the mayor 60% of the average salary for men in the area would result in a salary of $ 32,603. An increase from the current annual salary of $ 12,000 to $ 32,603 ​​corresponds to an increase of approximately 172%.

Lucero also said that Advancing Northern Colorado did not review records of the February 2 meeting when Marsh made the statements mentioned in the article, instead relying on his interpretation of the February 3 article.

Marsh said during the meeting that “it would seem reasonable if we took the median salary in Loveland for men, for men, and we did a percentage” and that “it can certainly be discussed and determined, but 50% of the median “The male salary would apply to council members, 55% to mayor’s temples and 60% to mayors.”

When asked for comment Tuesday, Marsh insisted that the ad did not accurately reflect her February comments or position on council increases.

“How did you get 700%?” She asked. “It is clear that I explained why I wanted to do this because it would allow more people to run for office. … In February I did not intend to run for re-election. “

She had argued that increasing council members’ salaries would make the position more accessible to working class residents and others.

“I took my own business as an example,” she said. “To do all of the things I do as mayor, I had to hire people to run my shop when I was away. … And you have parents with children who would have to look for childcare. “

Marsh also noted that the city charter prohibits council members from receiving a raise that the group has voted on until they are re-elected for another term.

Advancing Northern Colorado is registered as a not for profit with the state of Colorado. In addition to Lucero, it is linked to Katie Kennedy, who filed registration papers for the group with the state and has at least a decade of experience filing on behalf of conservative political groups across Colorado.

Advancing Northern Colorado reported independent editions to the Loveland Town Clerk’s office at least three times during that election cycle – in a report filed Oct. 8, describing itself as supporting mayoral candidate Overcash and opposing Marsh’s re-election bid – although City Secretary Delynn Coldiron stated in one public email dated October 11th that the non-profit organization “has no contribution limits or reporting obligations according to the city charter unless it makes contributions to a candidate committee”.

The reports to Coldiron did not provide any information about the sources of its funding. When asked if the group would be happy to share information about their donors, Lucero did not respond, except to say that they “are grateful for the generous support of so many people across northern Colorado.”


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