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“Let’s Go Brandon” NASCAR Driver Having Sponsorship Issues


Brandon Brown, the NASCAR driver who inadvertently started the “Let’s go Brandon” phenomenon, says he has sponsorship bouts as a result of the singing.

In October, Brown was interviewed by Kelli Stavast on NBC after winning a race in Talladega. The crowd sang “Fk Joe Biden” and Stavast talked about how they “Let’s go Brandon!” The phrase quickly became a rallying cry among Conservatives who believe President Biden is being treated with kid gloves in the media, and has caught on in the political dictionary.

Brown, 28, says that being a part of singing costs him to mark opportunities.

“It has been extremely difficult for us,” Brown told the Sports Business Journal. “If you’re a national corporation, that means you sell to all consumers … and unfortunately when you’re dragged into the political arena, people want you to take sides. I’ve never been put in a position that says, ‘Okay, which side are you on? Left or right?’ Hence, it is difficult for a brand to bond with someone who may be divisive in their customer base.

NASCAR driver Brandon Brown says he does not want to be associated with divisive politics.Getty Images

“If I want to split up Coca-Cola, why do you want to talk to me? So the short answer is that partnerships have been difficult to get in touch with just because it’s seen as a ticking time bomb: “What is he? [g]o Choose or say and how would that affect our consumer base? ‘ It’s too big a risk. I get it on your side, but it makes it really difficult to write everything down. “

In a separate interview with the New York Times, Brown said he was Republican but wasn’t hyper-focused on politics.

“All of our navigation is that you want to target everyone because, all things considered, everyone is a consumer,” said Brown. “I have no desire to get involved politically.”

Brown is making the rounds in the media, insisting he doesn’t want to be associated with division.

“Running at 200 mph doesn’t give me much time to think about politics,” Brown wrote in a comment for Newsweek. “And even if I did, I always preferred the roar of the engine to the roar of my voice.”


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