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Comscore Announces Acquisition of Leading Social Media and Technology Provider Shareablee


RESTON, go., Dec 17, 2021 / PRNewswire / – Comscore (NASDAQ: SCOR), a trusted cross-platform media planning, execution and rating partner, announced today that it has acquired Shareablee, an industry leader in social media marketing analysis and measurement. With the takeover, which took place on December 16, 2021, Comscore plans to add Social Media Engagement and Video Insights from Shareablee to its Media Metrix® and Video Metrix® currencies, closing the traditional digital and social measurement service industry gap that exists today.

The combined audience insights from Comscore and Shareablee will give media companies, brands, and advertisers an unmatched understanding of cross-platform consumer engagement and reach. Integration plans provide that Comscore digital products will benefit from Shareablee data so that customers can expand their digital footprint in products like Video Metrix® with advanced social video insights, and that Shareablee customers will have additional benefits with curated views of Comscore digital data embedded in it are shareable dashboards. Comscore plans to keep the Shareablee team after the closure with key members of Shareablee management including Tania Yuki |, Greg Dale and Jonathan Liebermann, continue in management positions.

Shareablee, a Meta for Media Measurement Partner, provides analysis and intelligence for many of the world’s largest brands, publishers, and agencies, including Mondelez, GroupM, ESPN, NBCUniversal, and Vox Media. Shareablee has built a proprietary taxonomy of over twenty million publishers, advertisers, and content creators in over seventy global markets, posting millions of videos, images, and articles on major social media platforms every day – and delivering a wide range of performance-based insights , which are a natural complement to Comscore’s currency TV, CTV, OTT, film and digital measurement solutions. Comscore and Shareablee have common customers who benefit from a true cross-platform view of their marketing reach and effectiveness.

“Comscore is committed to the future, helping customers get a comprehensive view of the consumer across platforms while understanding the unique engagement of premium videos. The future of measurement would be without the inclusion of that from the social media platforms delivered impressions are not complete, “said Bill Livek, CEO and Vice Chairman, Comscore. “For marketers, this inclusion in our currencies is a great opportunity to maximize their advertising investment results. We see many opportunities to help our customers grow their audience and maximize their impact by using social platforms.”

“Our core idea is that content is important and that data and insights can make storytelling more effective. We are very excited to work with Comscore and look forward to finding new ways to drive innovation together, ”said Tania Yuki |, CEO and Founder of Shareablee. “Our comprehensive social measurement capabilities provide critical insights into changing content consumption and consumer behavior, especially when it comes to shedding light on Generation Z, and match perfectly with Comscore’s extensive cross-platform information, our product development capabilities are for the whole Market will be very exciting. “

About Comscore
Comscore (NASDAQ: SCOR) is a trustworthy partner for cross-platform planning, processing and evaluation of media. With a data footprint that combines digital, linear television, over-the-top and cinema viewer information with expanded audience insights, Comscore enables media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. Comscore is a proven leader in measuring digital, television audience, and large-scale advertising, and is the industry’s emerging third-party source for reliable and comprehensive cross-platform measurement.

About Shareablee
Shareablee is a leading strategic marketing intelligence platform for brands, content publishers, and agencies looking to turn real-time data from the social media landscape into actionable insights for the business. Founded in 2013 by a data scientist / entrepreneur Tania Yuki |, Shareablee now serves many of the world’s leading brands as customers of its Data Explorer suite of products. Shareablee’s database tracks over 20 million brands, publishers and creators in over 70 countries, and offers unprecedented scope and breadth across all major social media platforms.

Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of federal and state securities laws, including our expectations, forecasts, plans and opinions regarding Comscore’s acquisition of Shareablee and related integration plans; evolving industry trends; Reluctance of management; and the impact of the acquisition on product development and innovation, customer relationships, business prospects and future growth. These statements involve risks and uncertainties that could cause actual events to differ materially from expectations, including, but not limited to, changes to our integration plans and product roadmap; Deterioration in employee, customer, partner and supplier relationships; external market conditions and competition; evolving privacy and regulatory standards; the ongoing effects of the Covid-19 pandemic and related government contracts; and our ability to achieve our anticipated strategic, financial, and operational plans. For more information about risk factors, please see our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings we file with the US Securities and Exchange Commission from time to time. available on the SEC’s website (www.sec.gov).

Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date these statements are made. We do not intend or assume any obligation or obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release or the occurrence of unforeseen events, and we expressly reject them.

SOURCE Comscore


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