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Zoom Tests Ads For Free Users – TechCrunch

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Zoom is launching a pilot advertising program that will serve ads to users at its free Basic tier. The company says the ads help investment and allow it to keep its platform available to users for free.

Basic level users will only see ads when attending a meeting hosted by another basic level user. For the first test, ads are displayed on the browser page that users see when they end their meeting. It is possible that Zoom may show ads in other areas of the user interface after completing the initial tests.

As part of the pilot, Zoom users will see a banner on their website that includes a link to their cookie management tool so they can manage which ads are shown to them. Zoom also notes that it has updated its privacy policy to clarify that it will not use any meeting, webinar or messaging content for any third party marketing, promotional or promotional purposes.

Credit: Zooming

While the company has made it clear that users will not see ads during meetings, this latest move marks a significant change for Zoom. The platform’s free basic service allows users to hold group meetings of up to 40 minutes, which skyrocketed Zoom’s popularity amid the pandemic. With this latest change, Zoom is placing a new restriction on its basic free users that it says is a necessary step.

“This change ensures that our free basic users can continue to connect with friends, family and colleagues using the same robust platform that we have always offered,” said Janine Pelosi, Zoom’s chief marketing officer, in a blog post.

The change comes as the last year Zoom has focused on being more than just a popular video conferencing tool. Earlier this year, the company launched a $ 100 million fund to invest in companies that build applications based on the enterprise platform. Zoom recently made its first round of investments under the fund.

With regard to acquisitions, the company recently announced plans to take over the German startup Karlsruhe Information Technology Solutions, or “Kites” for short, in order to be able to translate machine learning in real time on its platform. Zoom had also planned to acquire Five9, a manufacturer of cloud-based customer service software, but the deal was canceled as a result.

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