Facebook is popular with everyone except teenagers
The number of Facebook users in the US will increase 0.9% this year to 169.5 million. Although growth has slowed, Facebook is still the most widely used social network among all age groups except teenagers.
The top social networks rank in the following age groups:
In 2016, Snapchat overtook Facebook as the most popular social network among U.S. teenagers. Snapchat will continue to add users ages 12-17, while Facebook will continue to lose users in this cohort. In fact, we estimate that Snapchat will add 1.2 million new users in this age group by 2022, while Facebook will lose 2.2 million.
Snapchat has been more popular than Instagram with US teenagers for years. In 2018, 16.4 million 12 to 17 year olds will use Snapchat, compared to 12.8 million for Instagram. Snapchat will remain dominant among teenage users through 2022.
As eMarketer first reported in February, the use of Facebook by teenagers is on the decline. This year there will be 11.5 million people in the United States aged 12 to 17 on the platform, up from 12.1 million in 2017. By 2022, the number of Facebook users in this age group will reach 9.3 million sink.
“Snapchat and Instagram are the most popular teen social apps, and this year they’ll add almost the same number of new teen users,” said Christopher Bendtsen, eMarketer senior forecasting analyst. “Stories is a growth driver for both platforms, but it doesn’t help Facebook keep younger users. Teens continue to leave Facebook or don’t even sign up, and Instagram’s gains don’t fully offset Facebook’s losses for that age group. “