Type to search

Social Media

An Indian media veteran sets up a social media platform just for women after his wife was trolled on Whatsapp

Share

  • Tarun Katial is currently working on the first social media platform of its kind for women only, Eve World.
  • An additional layer of blockchain technology has been added to the platform that allows users to be rewarded for every action.
  • The platform will be rolled out in India, the Middle East and Indonesia first, and then in other countries.

Indian media manager and business pro Tarun Katial – who previously ran Zee5 and Big FM as founder-CEO – is now on the way to making social media safer for women with his latest offering, Eve World.

Katial has been working with Aparna Acharekar and Rajneel Kumar on the concept of Eve World since 2020, after experiencing first-hand the harassment of women on the Internet and in traditional social networks.

“My wife [media veteran Monisha Singh Katial] is a really media savvy person and she’s started getting trolled on WhatsApp, someone got her number from somewhere. Myself and another friend of mine recommended that we go to the police. The reason she gave me was, ‘Even if I got in touch, what real action would be taken even if they found the person?’ he added.

The 46-year-old Tarun Katial has worked in the media and entertainment industry for over two decades. He held top executive positions at brands such as Star India, Sony Entertainment, and Reliance Broadcast Network.

Eve World became a reality in June 2021 as the first women-only platform aimed at empowering women to express their opinions, create content, and build communities without worrying about the consequences.

According to the Chair of the National Women’s Commission (NCW), Rekha Sharma, online harassment cases have increased almost fivefold in 2020. “She said in January 2021.

In the United States, four in ten women said they had been harassed on the Internet, according to a report released in January this year by the Pew Research Center.

However, it begs the question of whether creating a separate space for women would further isolate them from the public. In her comment on this, Katial emphasized that for this reason she started with the slogan “We cannot change the world for you, but we can create a better one for you”.

Pritam Baruah, dean of the School of Law at BML Munjal University, told Business Insider, “However, in a larger context, isolation will not be the lens through which it is viewed. There is freedom to form exclusive groups in the platform’s marketplace, and each will serve its purpose and target audience. ”

Eve World is trying to build more than just social media


Eve World will use this capital to launch the platform in the January-March quarter of 2022. The company intends to launch globally, including countries like the US and UK where women’s participation in digital is higher. But it will start with countries like India, the Middle East and Indonesia where the populations are bigger and the company believes it can add value by giving women their space.

At first glance, Eve World is based on a creator partnership, such as Facebook, Instagram and Twitter, where the people on the platform run the show. But there is an additional layer of blockchain technology being added to the platform that allows Eve World users to be rewarded for every action taken on the platform.

The reward can be either virtual tokens or points and can be used for a number of use cases – including advising doctors and psychiatrists on the platform, shopping, or even buying non-fungible tokens (NFTs) at a discount on the platform. It will generate revenue by charging micro-entrepreneurs to promote their businesses.

Eve World will set up two-way authentication to ensure that only women are using the platform. Katial claimed that 70% of the workforce at Eve World will be women because they understand these issues much better.

The company has already raised capital from Singapore-based Jungle Ventures, one of the largest independent early stage and growth venture capital firms in Southeast Asia. The details of these transactions are not known.

“What happened on the streets of urban India up until a decade ago has now shifted to the Internet under the guise of anonymity … Women have lost their freedom of expression due to gender bias, the type of trolling.”, The type of abuse, that they face … women on the internet are much more exposed [consequences] than any man on the same comment that is posted, “Katial said.


SEE ALSO

Zoho, Freshworks and top Indian SaaS companies have added 500 entrepreneurs to the Indian startup ecosystem

Humanoid robot Sophia enters the metaverse with “intelligent” NFTs

Six graphs explain what the market expects from the RBI’s monetary policy review

Tags:

You Might also Like

Leave a Comment

Your email address will not be published. Required fields are marked *