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Cartoon Network Middle East study shows increase in cyberbullying during a pandemic


Dubai, United Arab Emirates: Cartoon Network Middle East today announced the results of a study on bullying as part of its regional support for Cartoon Network’s EMEA-wide anti-bullying initiative, CN Buddy Network. The study, which polled over 2,000 parents in the Middle East with children ages 6 to 12, found that nearly half of those polled in the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA) saw an increase of cyberbullying among children during the the COVID-19 pandemic.

The investigation further found that 40 percent of parents in the UAE and 48 percent in the KSA believe their children were bullied online during the pandemic. Almost a quarter of these incidents were reported directly to their parents by the children. It turns out that verbal bullying is the most common form of bullying in schools. 36 percent of parents in the UAE and 32 percent in the KSA said their child was affected at some point. In addition, 17 percent of those surveyed in the KSA stated that their children were exposed to racist bullying.

Mohamed Sheiha, Head of Marketing, Digital & Communications, WarnerMedia MENAT, said: “From our survey results it is clear that bullying is increasing in the UAE and KSA. Childhood bullying is a major public health issue and through our CN Buddy Network campaign we want to raise awareness of the harmful effects of bullying – both in person and online – and educate parents and children to mitigate it. “

Other notable research findings include:

  • Social networking sites contribute to cyberbullying, with children increasingly using platforms to spread rumors, or to annoy or make fun of someone on the Internet over and over again.
  • Mockery of weight, poor social skills, and nationality were found to be top causes of online bullying in the UAE, with poor social skills topping the list in the KSA.
  • A major deterrent to reporting bullying cases – especially among students in the UAE – has been a sense of shame, followed by fear of retaliation by the bullies.

Cartoon Network Middle East launched the CN Buddy Network in the United Arab Emirates in 2019 to encourage children ages 5 to 12 to be “Be a Buddy, not a Bully”. It aims to educate children and parents about the effects of bullying and to show practical ways to combat it. The CN Buddy Network campaign uses TV content, events, and digital and social contacts to spread its anti-bullying message.


About Cartoon Network Middle East-YouGov’s Cyberbullying Survey

Cartoon Network Middle East, in partnership with YouGov, commissioned a survey to understand the issue of cyberbullying among children during the COVID-19 pandemic in the United Arab Emirates, KSA and Turkey. The survey was conducted and completed in February 2021 and included 2,015 parents of children ages 6 to 12 in the UAE and KSA. It included respondents from Dubai, Abu Dhabi, Sharjah and the Northern Emirates in the United Arab Emirates, and Riyadh, Jeddah and Dammam in Saudi Arabia, who included both men and women.

The survey primarily included parents in the 31 to 40 age group, followed by the 41 to 50 age group and then the under 30 age group. The study covers every aspect of cyberbullying with over 15 questions and over 120 different parameters and covers the full range of factors that lead to bullying.

Via Cartoon Network

Cartoon Network is a division of WarnerMedia and the world’s leading animated series network, featuring hits like Ben 10, Craig of the Creek, DC Super Hero Girls, Steven Universe, The Amazing World of. the best original content for kids and families is in Gumball, Teen Titans Go !, Victor and Valentino, and more. Seen in more than 185 countries, over 450 million households and in 33 languages, Cartoon Network inspires the next generation of creators and innovators by engaging audiences at the intersection of creativity and technology. His award-winning pro-social initiatives Stop Bullying: Speak Up and CN Buddy Network are recognized and widely used resources for children and adults looking for tools to help deal with the ongoing problem of bullying.

About WarnerMedia

WarnerMedia is a leading media and entertainment company that operates through its consumer brands such as HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN. premium and popular content created by a variety of talented storytellers and journalists and distributed to global audiences, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies, and others. The organization also includes the Xandr suite of advanced advertising solutions designed to improve advertising for brands, publishers, and consumers.

WarnerMedia is part of AT&T Inc. (NYSE: T).

© Press release 2021


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