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Media Literacy

Media Literacy Task Force: Steering Committee



Following the commitments made in the Online Media Literacy Action Plan, DCMS is launching a Media Literacy Task Force to coordinate a joint response to the systemic challenges facing the UK media literacy landscape.

The Task Force will provide a work program to expand the reach of media literacy education to improve the service for “hard to reach” users. In the first phase of setting up the task force, we invite stakeholders to apply for positions in a steering committee that will inform and control the work of the task force in partnership with DCMS.

As part of the government’s drive to make the UK the safest place in the world for the Internet, DCMS published the Online Media Literacy Strategy and Action Plan in July 2021 to ensure that citizens are more coordinated, far-reaching, and of higher quality Have access to age and performance-based media skills promotion.

The action plan announced the establishment of a media literacy task force that will bring together key stakeholders to formulate responses to the challenges identified in the strategy. A key challenge that we have identified is the lack of offerings for a large group of citizens that media literacy organizations find difficult to engage (often referred to as “hard-to-reach users”). Preliminary research suggests that these non-engaged groups include users with tailored media literacy educational initiatives, those who are too confident in their media skills, and those outside of formal education.

The Task Force is being set up to give priority to expanding the reach of media literacy in the UK by working at national, regional and local levels to improve user access to resources and support. It will have the task of establishing and building nationwide structures and networks in order to convey important messages about media literacy to users and to connect them with effective initiatives. This includes identifying and working with key intermediaries such as national charities and local authorities across the country who have well-established relationships with a wide variety of users. The Task Force will empower these facilitators to play an important role as part of the media literacy landscape and leverage their existing relationships with users to become invaluable channels for media literacy education.

Hiring in the steering committee

As the first phase of the establishment of the task force, we are looking for members of an expert steering committee until the end of the 2022/23 financial year to define, support and evaluate the work of the task force. At this point we will review both the Task Force’s achievements and its future goals, with an opportunity to update the Steering Committee members according to new needs and priorities. Please note that all positions on the steering committee are voluntary and free of charge.

Positions on the steering committee offer an exciting opportunity to shape government policy and change the media literacy landscape in a meaningful way. The tasks of the steering committee include:

  • Definition of the core objectives of the task force, the work program and the project plans as well as the most important key performance indicators
  • Overseeing and contributing to the implementation of the Task Force’s work program in collaboration with cross-industry stakeholders
  • Coordinating the activities of organizations to extend the reach of media literacy offers to users
  • Assess the effectiveness and impact of the task force and make recommendations for its future development

The Steering Committee members are expected to regularly attend and participate in virtual meetings of up to 90 minutes in length, which we expect to hold every two months. In addition, we expect the opportunity to convene the board of directors for shorter ad hoc meetings during the project period. However, this is subject to change. Where the COVID restrictions allow, we may convene the Steering Committee for occasional, face-to-face strategic meetings in the DCMS London office.

If necessary, members are expected to prepare written documents or presentation materials to present to the Steering Committee and other stakeholders at meetings. Members are also expected to sign confidentiality agreements in case sensitive information is discussed.

How to apply

To apply to be a member of the Steering Committee of the Media Literacy Taskforce, please fill out the application form below and send it to medialiteracy@dcms.gov.uk

Steering Committee of the Media Literacy Task Force: Application Form

This file is in an OpenDocument format

The application deadline is Wednesday January 5, 2022 at 11:59 PM GMT.

Applicants will be assigned a position on the Steering Committee based on their written application; We will not hold interviews, but we can ask individual candidates for more details on specific questions. The final appointment is made on the recommendation of an internal panel of experts by the Minister for Technology and the Digital Economy. We will inform applicants about the result of their application in the week starting January 31, 2022. However, the deadlines can change.

If you have any questions about the task force or the application process, please contact medialiteracy@dcms.gov.uk. DCMS will hold a number of information sessions for applicants on Tuesday December 9th and Thursday December 14th. If you would like to participate, please register your interest in the mailbox.

Application criteria

We welcome applications from organizations or individuals based in the UK. We are particularly interested in applications from people who demonstrate some or all of the following criteria:

  • detailed knowledge of the media literacy landscape in the UK including the gaps in the provision of user groups and an understanding of why these users have been difficult to reach up to now
  • Ability to provide expert advice on effective media literacy policy, programming and research to the UK Government
  • in-depth specialist knowledge in one or more of the following areas or sectors: media literacy, online safety, misinformation and disinformation, online abuse, digital literacy, sustainability of the press or education (including adult education and lifelong learning)
  • Evidence for developing online security policies or programs that are inclusive and designed to benefit different demographic audiences
  • Experience developing, implementing, and evaluating policies or programs that affect long-term behavior change
  • Experience coordinating multi-stakeholder and / or intersectoral initiatives in the UK, either at national, regional or local level
  • Experience running educational initiatives to reach people outside formal education or with limited experience or access to digital platforms and search engines

DCMS is committed to equal opportunities and ensures that our appointments better reflect the views of the communities they serve. We particularly encourage applications from people based outside of London and the South East, as well as applicants who have succeeded through non-traditional educational pathways. We want to ensure that every employee is committed to promoting diversity in the broadest sense. That includes embedding a commitment to the principles of improving and promoting opportunities for all to ensure that the task force is one in which a truly diverse range of views can be expressed without fear or favor.


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