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Facebooks will allow users to opt out of political advertising, but it will not limit the use of the platform by politicians

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In general, Facebook’s advertising tools allow messages to be tailored to individual voter lists or to small groups based on characteristics such as age, education, zip code, income, relationship status, interests or political leanings. Above all, Facebook also enables the creation of “Custom Audiences” based on lists of people who, for example, donate for a purpose or visit a website that Facebook is tracking. The result can be a deluge of different messages to different voters; For example, in Trump’s 2016 campaign, tens of thousands of different ads were used every day.

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