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Cosmetics company Lush ends social media to highlight the psychological wellbeing of customers


At a time when the world is increasingly talking about mental health, responsibility for that discussion rests with global brands as well. And with that in mind, Lush Cosmetics has decided to ditch social media, a move that many consider weird as the current era calls for a more aggressive social media push and presence.

The bath products brand announced in a press release this week that it will close its Facebook, Instagram, TikTok and Snapchat accounts until those platforms “take steps to provide a safer environment for users”.

Lush intends to highlight the “serious impact of social media” and its implications for the mental health of users. “This policy will be rolled out in all 48 countries in which Lush operates,” said the press release.

“Just as the evidence against climate change has been ignored and played down for decades, concerns about the grave impact of social media are now largely ignored. Lush takes matters into her own hands and tackles the problems now and doesn’t wait for others to believe in the problem before changing their own behavior, ”it continues.

The dependency on social media has increased long ago and especially during the pandemic. It has also made people feel overwhelmed, trolling and cyberbullying have increased, etc. Lush, who is so prominent, has made headlines around the world as a result.

“As the inventor of bath bombs, I put all of my efforts into creating products that help people switch off, relax and take care of their wellbeing,” said Jack Constantine, chief digital officer and product inventor at Lush, in the statement.

“Social media platforms have become the opposite of this goal, with algorithms that keep people scrolling and prevent them from switching off and relaxing.”

Mark Constantine Obe, Lush Co-Founder, CEO and Product Inventor, added, “I’ve stopped putting harmful ingredients in my products my entire life. There is now overwhelming evidence that we are at risk when using social media. I’m not ready to expose my customers to this damage, so it’s time to put it out of the mix. “

Lush is known for animal-free organic bath products. It currently has 4 million followers on Instagram, 275.8k Twitter followers, and more than 1.2 million followers on Facebook.

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