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DNC Reveals New Ads Targeting Minority Voters In Virginia Gubernatorial Race


The Democratic National Committee (DNC) launched a new advertising campaign aimed at minority voters in Virginia ahead of the state’s off-year gubernatorial election.

The campaign includes a six-digit ad purchase from black radio stations and a five-digit purchase from Spanish-speaking radio stations and in print media on Asian-American and Pacific islands.

The Hill was the first to cover the ads, which represent a new investment on top of the DNC’s $ 5 million investment in Virginia.

The ads highlight Democratic gubernatorial candidate and former Gov. Terry McAuliffe as governor on issues such as healthcare, job creation and education. The spots also contrast McAuliffe and Republican candidate Glenn Youngkin as they tie Youngkin to previous ones President TrumpDonald TrumpOn The Money – Biden introduces the oil industry.

“The choice is clear: Virginians will back Terry McAuliffe because he has a real plan to create jobs, end this pandemic and provide a world-class education for every child in Virginia,” said DNC chairman Jaime HarrisonJaime HarrisonOn The Money – Biden’s Fight Against Inflation Democrats Launch Lightning Assault To Sell Infrastructure The media narrative has postponed the role of education in the Virginia election MORE said in a statement to The Hill. “In the meantime, Glenn Youngkin would ban abortion, decimate public school funding, and bring Donald Trump’s agenda to Virginia.”

The McAuliffe and Youngkin campaigns both worked to appeal to ethnic minority voters ahead of election day, November 2nd. McAuliffe has touted his support for Virginia’s black community and identified his campaign co-chairs, Virginia Senate President Pro Tempore Louise Lucas (D), House Majority Leader Charniele Herring (D) and Richmond Mayor Levar Stoney (D). The former governor has also touted support from Latino leaders, including Del. Alfonso Lopez (D), the first Latino Democrat to be elected to the General Assembly of the state.

Youngkin has also touted support from minority voters and groups such as the Hampton Roads Black Caucus and over 100 members of the Virginia’s Hispanic community.

Black, Latin American and Asian American and Pacific Islanders had a huge impact on the 2020 elections. Black and Asian American and Pacific Islanders played a major role in coloring Georgia blue, while Latin American voters helped Republicans win seats in the House of Representatives Florida and California.


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