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Content marketing market size set to increase by USD 417.85 billion | Research shows the increase in the number of users on social media as the main driver | Technavio


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Supplier insights

The global content marketing market is fragmented due to the presence of multiple global and regional players.

Growing competition in the market is forcing vendors to pursue various growth strategies such as promotional activities and advertising spend in order to improve the visibility of their products. Some vendors also pursue inorganic growth strategies like M&A to stay competitive in the market.

For example in April 2021, Adobe Inc. announced that it has partnered with FedEx for innovative e-commerce delivery.

Find additional highlights on vendors’ growth strategies and their product offerings. Read the sample market research report.

Geographic market analysis

APAC will offer maximum growth opportunities in the content marketing market during the forecast period. According to our research report, the region currently holds 42% of the world market share and is expected to dominate the market by 2025. China and Japan are the key markets for content marketing in APAC.

Increasing demand from sectors such as automotive, financial services, consumer electronics, and healthcare and pharmaceuticals will fuel the growth of the content marketing market in APAC over the forecast period.

Learn more about the geographical distribution of this market as well as the detailed analysis of the top regions. www.technavio.com/report/content-marketing-market-industry-analysis

Key market trends and challenges:

The use of AI with social media management software is another important factor that supports the content marketing market. The digital transformation of companies aims to create networked platforms and sources of income for the industry. As a result, in addition to spending on IT infrastructure and analytics solutions, several industries are choosing real-time solutions to gain a competitive advantage in the marketplace.

However, the digital advertising related scams will pose a major challenge to the content marketing market. Content advertising via digital platforms is broadly viewed as a form of advertising that occurs over the Internet to market products or services to consumers. Over time, the term digital advertising has expanded its dimensions. In addition, due to an increase in fraudulent digital advertising, this is now being treated as a major concern for industry players.

View a free sample for highlights on market trends and challenges affecting the content marketing market.

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Content Marketing Market Size

Report coverage


Page number


Base year


Forecast period


Growth dynamics & CAGR

Accelerate with a CAGR of almost 16%

Market growth 2021-2025

$ 417.85 billion

Market structure


YoY Growth (%)


Regional analysis

APAC, North America, Europe, South America and MEA

Contribute to the market

APAC at 42%

Important consumer countries

USA, China, Japan and UK

Competitive landscape

Leading companies, competitive strategies, level of consumer engagement

Company profile

Adobe Inc., Contently, Inc., CoSchedule LLC, HubSpot Inc., Influence and Co., NewsCred, Inc., Scripted Inc., Seismic Software, Inc., Sprinklr Inc. and Upland Software, Inc.

Market dynamics

Overall market analysis, market growth factors and barriers, analysis of fast growing and slow growing segments, impact of COVID-19 and future consumer dynamics, analysis of market conditions for the forecast period.

Adjustment preview

If our report doesn’t contain the data you are looking for, you can contact our analysts and customize segments.

About us:

Technavio is a leading global technology research and consulting company. Her research and analysis focuses on trends in emerging markets and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s report library includes more than 17,000 reports and more than 800 technologies in 50 countries. Her customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s extensive coverage, extensive research and actionable market insights to identify opportunities in existing and potential markets and assess their competitive position in changing market scenarios.

Technavio research
Jesse Maida
Media and Marketing Executive
USA: +1 844 364 1100
UK: +44 203 893 3200
E-mail: [email protected]
Website: www.technavio.com/

SOURCE Technavio

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