Super Bowl Alert: What We Know So Far About The 2021 Big Game Ads
No pizza, pizza
After the first Super Bowl commercial aired in 2020, Little Caesars won’t be returning to the big game this year, Ad Age’s Jessica Wohl reports. “I think you must have something really important to say,” said Chief Marketing Officer Jeff Klein, who helped convince the family-run chain to spend on the Super Bowl in 2020, during the Marketer’s Brief podcast. “We’re not a brand that has a problem with unsupported awareness.”
When Little Caesars announced its new delivery option last year, it made sense to invest over a few million dollars in airtime. But in the midst of COVID, brands need to think carefully about committing to such a costly event in an uncertain climate.
Little Caesars is one of several marketers who have promoted the game in recent years and plan to take it out this year. Sabra Hummus won’t be returning after debuting last year, and neither will Facebook. The social network plans instead to focus its efforts on the Grammy Awards (which were postponed to March on Tuesday), according to a company spokeswoman.
Olay isn’t going to bring his women-centric message back to the Super Bowl either. After airing commercials in the last two games, beauty brand Procter & Gamble didn’t buy any ad time in 2021. The company is committed to its message on women in STEM for the next decade and this year will focus more on International Day of Women and Girls in Science on February 11th.
The longest-running Super Bowl advertiser to skip this year is Avocados From Mexico, which is breaking its six-year hit streak. The company said in October it will use this year to “reinvent itself”.
Check out past Super Bowl ads from these and many other companies in our extensive, searchable archive of Super Bowl ads.