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Media Literacy

Fight misinformation with media literacy


In an effort to contain the pandemic through the introduction of vaccines, the World Health Organization has also raised concerns about misinformation on the internet.

Called infodemia, a combination of “information” and “epidemic,” it typically refers to incorrect or misleading information – this time, this leads to a hesitant vaccination.

In addition, there is a requirement to make media and communication science a compulsory subject from secondary school onwards in order to educate the public about the danger of fake news.

Only Leila Khalid, lecturer in media and communication studies at the Asia Pacific University of Technology and Innovation (APU), agrees with this assessment.

“This would be a good move as more and more younger children are exposed to the media,” she says, noting that sharing news without source verification has become more normal among internet users with the advent of social media.

It is therefore understandably important that, in addition to media literacy, professional journalism is also promoted. Media literacy is a skill that enables people to analyze media content, critically analyze it, or even identify underlying messages, their possessions and their regulation, as well as their presentation.

Fahizah Shamsuddin, Head of the Bachelor of Arts in Media and Communication Studies at APU, recognizes that media literacy is something that needs to be built into public awareness.

This knowledge can be applied to any case study or field study that includes communication, public relations, advertising, journalism and research.

“APU students acquire media literacy education in modules such as contemporary media studies, crisis communication, and journalism,” she adds.

Such training could encourage students to think independently and question what they are being “fed” while highlighting the skills and knowledge to understand and manage a social media dominated environment.

Nur Leila goes on to explain: “In academic training, key media issues include ethical considerations in the media and the history and theory of verification in journalism.

When reviewing information and sources, it is important to consider the impact of rapidly changing digital technologies, online behavior, and news-gathering techniques.

Important soft skills in the field of media literacy are:

> Be ready to make an effort to understand and filter the content delivered

> Have a full understanding of the messages and their purpose

> Be able to distinguish emotions when responding to content and act accordingly

> Development of increased expectations of media content

> Think critically about media messages

> Know the internal language of different media and understand their effects

The APU also attaches great importance to a balanced theoretical and practical training in media and communication studies.

In addition, the media competence training offers students and lecturers shared access to critical thinking and improves their ability and competence to communicate and disseminate their thoughts.

Well-equipped graduates of this type of vocational training can, after graduation, choose a career in the fields of journalism, copywriting, communication, brand management, campaign development, advertising and sales promotion or media sales.

Upon graduation, graduates entering the world of work will ultimately transfer media literacy to the real world, thereby building civic skills necessary for healthier societies.Upon graduation, graduates entering the world of work will ultimately transfer media literacy to the real world, thereby building civic skills necessary for healthier societies.

Commenting on career prospects, Fahizah says, “Communication is one of the fastest growing areas in today’s career market. Many of the currently popular media jobs didn’t even exist 15 years ago.

“Today companies need qualified communicators who can help them get their messages across. It doesn’t matter whether our students and alumni work among executives, bureaucrats or creatives of the digital age, ”she says.

The data speaks for itself because, according to the Department of Higher Education’s most recent Annual Graduate Tracer Study, 100% of APU graduates are employed after graduation.

The Bachelor of Arts (Honors) in Media and Communication Studies offered by the APU is more than just a degree in Media and Communication Studies as enrolled students have the opportunity to apply for the UK’s Chartered Management Institute (CMI) L5 Award ( UK) to apply in management and leadership.

In addition, students can also opt for the APU-DMU Dual Degree Scheme, which means that upon graduation they will receive two diplomas and transcripts – one from the APU and one from De Montfort University in the UK.

Further information on the program can be found at www.apu.edu.my.


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