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Do not prohibit targeted advertising – WSJ


Sept. Feb 16, 2021 12:15 p.m. ET

In his comment “Reclaiming Our Independence From Big Tech” (September 7th), Blake Masters advocates intervention by the federal government to cure the “predatory” practice of targeted Internet advertising. But such advertising is just the evolution of selective ad placement in the 21st century. In the 1960s, detergent retailers placed commercials for afternoon soap operas because Nielsen ratings showed that their target audience was watching them. Today advertisers have more extensive and refined data at their disposal. This is progress, not robbery.

Years ago when I got tired of targeted internet advertising, I replaced Google with DuckDuckGo as my primary search engine. My solution was preferable that an antitrust bureaucrat or Congress would solve the problem for me.


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