The return on investment for 2021 Super Bowl advertising
November 7, 2021
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In less than four hours, according to the market research company Kantar Group, 65 commercials with an average price of 5.6 million US dollars per 30-second commercial were broadcast to 91.5 million Super Bowl LV viewers. Total spend during the 2021 game was an estimated $ 485 million.
How did the ads work?
