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Media Literacy

Media literacy: key to interpreting media messages


The Global Media and Information Week is organized by UNESCO every October to review and celebrate progress on the road to “media and information literacy for all”. The book, entitled Media Literacy: Keys to Interpreting Media Messages, written by Prof. India and Dr. Vedabhyas Kundu, program officer at Gandhi Smriti and Darshan Samiti, is a contribution to the worldwide MIL celebrations from India. This Indian edition was developed as part of the Digital International Media Literacy Education Project (DIMLE).

Media Literacy: Keys to Interpreting Media Messages provides a critical approach that enables students to understand the information, messages, ideologies and entertainment factors conveyed through the channels of mass communication – print, photography, film, radio, television and digital media , to understand better. One of the main goals of media literacy is to educate the student
develop a healthy and critical independence from media influence while enjoying their ability to interact with the media and develop their media content creation skills.

Part I of the book presents a theoretical framework for the critical analysis of media texts. Part II offers students the opportunity to apply this methodological framework to a variety of media formats: journalism, advertising and political communication. Part III consists of a brief look at mass media issues (media violence, media and children, media and social change, and global communication) and a discussion of possible outcomes once people become more media literate.

Prof. Art Silverblatt, Prof. Anubhuti Yadav and Dr. VEdabhyas Kudu with their rich experience in media and information literacy have decided to bring this print out when we are all surrounded by misinformation, disinformation and rumors of various kinds. During the pandemic, the world realized the importance of media and information literacy in combating infodemia. This contemporary initiative is shaped by the theoretical perspective of Indian media literacy and media literacy initiatives by government and non-governmental organizations in India that focus on the construction and deconstruction of media messages. The focus is on empowering students through education. This edition contains case studies from the Indian media industry which is very vibrant and complex AUTHORS.


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