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Media Literacy

Facebook and AAP start the media literacy initiative “Check The Facts”


Facebook Australia is partnering with the Australian Associated Press (AAP) to launch Check the Facts, a nationwide media literacy campaign in Australia.

The nationwide social media awareness campaign, which will start October 26th and run through November 24th, aims to educate and empower Australians to understand, detect and prevent the spread of misinformation, and how to do it can help their loved ones do the same.

The “Check the Facts” campaign takes up the simple concept of the “yellow card” rules for soccer / football and shows three videos of everyday situations: a chat in the office kitchen; Weekend BBQ; and Date Night at home watching TV, with a character mistakenly sharing misinformation based on three myths debunked by AAP FactCheck.

The campaign, which was launched as part of Global Media and Information Literacy Week 2021, is in line with this year’s theme: “Media and Information Literacy for the Public Good”.

The videos highlight the following three key tips for spotting misinformation:

• Who made the claim?
• What is the evidence?
• What do trusted sources say?

In addition to the campaign videos, AAP has developed static images and four resources that will be posted on the AAP FactCheck website. These resources will keep people informed and empower them to proactively identify and avoid misinformation. They include:

• Defining Misinformation and Media Literacy: Explains what misinformation is and what they have in common, and defines media literacy and why it is important.
• How to Check the Facts: AAP’s professional fact checkers explain how anyone can identify misinformation using three key questions.
• What is a Trusted Source ?: How to find out which sources to rely on in the information age.
• How to Spot Visual Misinformation: A beginner’s guide on how to spot a fake picture.

Josh Machin, Head of Public Policy for Facebook in Australia, said, “We are proud to be working with AAP, one of Facebook’s external fact-checking partners in Australia. We know that misinformation on social media can be difficult to identify at times, especially when it is related to COVID-19, which is why this initiative is so timely. The ease of the campaign is in getting people’s attention in a creative way – so that with AAP we can work seriously to raise awareness and improve knowledge on this important topic.

“It is extremely important for Facebook to connect people with accurate information.

Peter Bodkin, Editor of AAP FactCheck, said: “The growing problem of misinformation is exacerbated by the fact that many Australian adults lack confidence in their ability to identify incorrect or misleading information. There are limited media literacy educational resources aimed at adults. So we partnered with Facebook to create this important campaign. In it, we share three basic questions that we use in our fact-checking processes. Stopping and looking at these questions can help build the critical thinking skills necessary to identify and avoid misinformation. “

Emma Cowdroy, CEO of AAP, said, “AAP has been committed to fact-based journalism for more than 85 years, but our new mission as a not-for-profit news agency drives us to help Australians build their media literacy while we continue to serve them” by fighting of misinformation circulating online and in the community. “

Last week, TOTAL TV reached 20,259 million Australians. 56% were viewed exclusively on linear TV, 6% exclusively on BVOD and 17% in a combination of linear TV and BVOD.


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