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Twitter vs. Facebook vs. Instagram: what’s the difference?

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Twitter vs. Facebook vs. Instagram: An overview

Social media helps billions of people around the world stay connected. Facebook (FB), Twitter (TWTR) and Instagram (which is part of Facebook) are some of the most successful social media brands. The three locations address different demographics. Facebook has broad appeal across all age groups. Instagram users tend to be younger and Twitter is preferred by wealthy college graduates.

The central theses

  • Facebook, Twitter, and Instagram are popular social media platforms used by people all over the world, but each appeals to slightly different types of users and offers unique services or features.
  • Facebook has widespread appeal: 68% of American adults say they use the platform.
  • Twitter users are more likely to be college graduates, wealthy, and live in a city.
  • Instagram users are usually young. Approximately 1 billion users check in to Instagram every month.

Facebook

There are 7.6 billion people on the planet and 2.5 billion of them use Facebook at least once a month. With almost a third of the world’s population connected through a single social network, the question arises: who isn’t Facebook’s target market?

To say that everyone is Facebook’s target market is no understatement. Facebook had 248 million monthly active users in the US and Canada at the end of 2019.About 68% of all adults in the United States have an account. There are some minor differences when looking at demographics.

For example, 74% of adult women are Facebook users, compared to just 62% of all adult men. And, like all social media, the platform is more popular with younger adults. Around 80% of 18 to 49 year olds have an account. But older Americans are still represented. In the 50 to 64 age group, 65% are on Facebook, as is 41% of those over 65.

Almost a third of the world’s population is now connected via Facebook.

Facebook users are not differentiated according to their ethnic origin. However, high school graduates are less likely to use the platform than college graduates, as are those who live in rural parts of America. But for the most part, almost everyone who uses social media as a means of connection uses Facebook.

Perhaps this is why Facebook’s initial public offering (IPO) was one of the most anticipated in financial history. It went public in May 2012 with a value of $ 104 billion, which was the third largest public offering in the United States at the time.

Facebook mainly makes money through targeted digital advertising. The company posted sales of $ 70.7 billion in 2019, a significant increase from $ 55.84 billion the previous year. However, earnings declined to $ 18.48 billion from $ 22.11 billion previously as costs and expenses increased.

Founder, Chairman and CEO Mark Zuckerberg is the largest shareholder. As of April 2019, he held 12.17 million Class A shares and 365.72 million Class B shares, giving him 53% of the voting rights in the company.

Facebook made two major acquisitions after making its public debut. It bought Instagram in 2012 and paid around $ 1 billion in cash and stock. Facebook acquired WhatsApp messaging service for $ 19 billion in 2014, a deal that appreciated in value thanks to the surge in Facebook shares to $ 22 billion.

Twitter

Before the lockdown, followers were able to contact former President Donald Trump via Twitter. The microblogging service gave Trump direct access to the 31 million Americans who are on the platform.He had nearly 88 million followers on January 8, 2021, the day he was banned.

About 24% of American adults say they have a Twitter account. Men and women represent almost the same number of Twitter users. As with Facebook, users are younger, especially those aged 18 to 24. In this age group, 45% say they use Twitter. In comparison, 33% for the age group of 25 to 29 year olds, 27% for the age group of 30 to 49 year olds and 19% for the age group of 50 to 64 year olds. High school graduates are less likely to use Twitter than college graduates. The users also tend to be wealthier and live in a city.

Twitter went public in November 2013 and reached a valuation of $ 25 billion on its first day of trading.The company had sales of $ 3.46 billion in 2019, up from $ 3.04 billion the previous year. Most of the revenue came from advertised tweets, with the remainder from data licensing.

Jack Dorsey, the company’s co-founder, CEO and director, owns 18 million shares or 2.34% of the company.

Instagram

Young people cannot survive without Instagram. The social network for sharing photos and videos is particularly popular with 18- to 24-year-olds. In this age group, 71% say they have an Instagram account. Usage drops significantly among older Americans. In the 25 to 29 age group, only 54% have an account. Only 40% of Americans in the 30 to 49 age group use Instagram, compared to 21% for 50 to 64 year olds.

71%

The percentage of 18- to 24-year-olds who report on Instagram

According to Facebook, 1 billion users are active every month and 500 million use Instagram every day.About 47% of Facebook users also report on Instagram.More women than men say they have an account: 39% to 30%. Users tend to be college graduates, urban, and wealthier.

Facebook bought Instagram for $ 1 billion in 2012. The purchase was met with skepticism as the photo sharing site was only two years old and was not generating any significant income at the time.But that has changed. In 2018, Bloomberg analysts estimated the platform’s worth at $ 100 billion with revenues of over $ 10 billion.Since Instagram is an app, it has helped Facebook move from web browsers to mobile devices.

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