Super Bowl LV: The best commercials from the biggest football game of the season
Super Bowl LV will feature commercials from a number of companies including Chipotle, Bud Light, Pringles, and Mercari.
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Another Super Bowl, another year in which companies spend millions of dollars promoting their products to consumers during the most watched television event of the year.
A handful of companies have started unveiling their commercials, which will air during the upcoming Super Bowl LV, which will air on February 7th at 6:30 p.m. ET. The 2021 game will feature advertising from a variety of companies including Chipotle, Bud Light, Mercari, and Pringles. Though high-profile commercials have long been a mainstay of the Super Bowl, the 2021 edition of the sporting event will mark the notable absence of several longtime advertisers: the companies behind Coke, Pepsi, and Budweiser advertisements, which were collectively responsible for some of the most famous Super Bowl – Moments in the game’s history recently announced that no commercials will be aired during Super Bowl LV. PepsiCo. remains associated with the event as a sponsor of the halftime show and will continue to promote products such as Mountain Dew and Frito-Lay Chips.
While these several iconic brands are not being advertised during Super Bowl LV, CBS had no trouble selling out ad space for the event. A CBS spokesperson recently told Variety that the company had “virtually sold out” of all of its commercial inventory for the event, including ad slots for a video stream that will accompany the CBS broadcast of the game. A handful of companies bought Super Bowl LV ad space for the first time, including Mercari, Fiverr, and Vroom.
Purchasing Super Bowl ad space is a significant investment for businesses. Variety reported that CBS was looking for around $ 5.5 million for 30-second advertising to air during the game. Some companies decided not to advertise during the event due to the financial pressures of the coronavirus pandemic, while others expressed their intention to invest their resources elsewhere; CBS News reported that Anheuser-Busch, which owns Budweiser and Bud Light, intended to donate funds it would have used on the game to aid coronavirus vaccination awareness efforts. (The company is still expected to run an ad for Bud Light Seltzer Lemonade, which can be viewed below.) The Coca-Cola Company sent a statement to CBS News stating that the company would do so during the Super Bowl did not advertise to ensure it is “investing in the right resources in these unprecedented times”.
Super Bowl LV airs on CBS. Cable cutters have a variety of options for watching the game for free from the comfort of your home, including overand the streaming service CBS All Access. Three-time Grammy-winning Canadian musician The Weeknd will perform during the Super Bowl LV halftime show.
Check out some of the ads that will air during Super Bowl LV below. This post will be updated as more ads are announced: