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Media literacy campaign wins gold

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The Arus Academy’s THE Media Education 4 All (ME4A) program won the Asian Digital Media Award for the best news literacy project.

The program, launched earlier this year, aims to empower educators to teach media literacy to students from across the country.

To achieve this, the Academy worked with 15 specially selected Malaysian educators and 12 media professionals to develop the Media Education Academy (MEA), a free online course that has been running since its inception on Nov.

Arus Academy co-founder David Chak said the urgency of teaching media literacy will increase day by day with the onset of the Covid-19 pandemic and the upcoming elections.

“I hope this award opens up more opportunities to work with local public and private educational institutions to train more media literate educators,” he said in a September 13 press release.

The Asian Digital Media Awards (ADMA) are hosted by the World Association of News Publishers (Wan-Ifra) and are an annual award given to some of the most successful media companies on the Asian continent.

The ME4A program dropped gold, displacing a Singapore Press Holdings (SPH) project that took second place.

The investigative and impact media company The Fourth, a ME4A partner, was also honored this year at the ADMA in the “Best Native Advertising Campaign” category.

Fourth co-founder Ian Yee, who is also deputy editor-in-chief of The Star, said the Arus Academy’s victory is testament to the quality of the ME4A program.

“Winning an ADMA is really a big deal for us in the media industry. This year alone, media organizations such as Reuters, Bloomberg, SPH and South China Morning Post are among the winners.

“So for the Arus Academy – a social enterprise for educators – it is really remarkable to win among all these big players on the first try. Malaysians can be proud of that, ”he said. Teachers who sign up for the MEA have the chance to win over RM 10,000 in cash prizes by participating in the MEA Challenge, a nationwide competition for teachers and lecturers to develop teaching materials that incorporate media and information literacy into their classes integrate.

Further information on the competition can be found at: https://arus.cc/cabaranmea.

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