Covid-19 advertisement published by the government
Australians have reacted with anger at the government’s new Covid-19 advertisement showing a woman in need.
Australians have reacted with outrage to the publication of a new advertising warning of the dangers of Covid-19.
The government will release the shocking 30-second clip of a scared young woman struggling to breathe on a ventilator on free-to-air television across the country starting Sunday evening.
Previewing the ad immediately attracted public backlash, and many used social media to request that it be discontinued.
Health experts are pushing for stricter lockdown restrictions to prevent the further spread of Covid-19 after NSW recorded 77 new cases and one death on Sunday.
Bill Bowtell, associate professor of strategic health policy at UNSW, quickly took to Twitter to request that the ad be cut.
“This ad should be taken off the air immediately,” wrote Mr Bowtell.
“Today in Sydney, a young girl with Covid – about the same age as the actor in the ad – is fighting for her life on a ventilator.
“This insensitive ad can only worry your family and friends. It is misunderstood in every respect. “
Intensive care physician Tom Solano also criticized the dramatic vision, which in the eyes of the young woman shows pure fear when she looks breathlessly into the camera, as imprecise.
“As a specialist in the intensive care unit, please know that we would never make you suffer like this on purpose. We would try to get more support before it gets this bad, ”he said.
Others joined a chorus of outrage over the ad, with some pointing to the irony of the scene depicting a young Australian woman in distress from a virus that she likely cannot yet be vaccinated against.
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Another Twitter user wrote: “I have to scare everyone”.
However, there are some Australians who support the ad, saying it is a good “wake up call”.
Another wrote: “A graphic indeed, but people need to be roused from the hesitation in the vaccine!”
This is exactly what the government is hoping for by broadcasting the advertisement. Australia’s Chief Medical Officer Professor Paul Kelly says their purpose is to shock us and get our attention.
“There’s going to be a new ad from the Australian government tonight. It’s pretty graphic. We are only doing this because of the situation in Sydney. And it will be in Sydney, ”said Prof. Kelly.
“It’s supposed to be graphic, it’s supposed to bring that message home.”
The advertising campaign is part of the government’s effort to vaccinate the public, with this particular clip trying to prove to the public how anyone can be affected by a particularly dire case of the virus.
As the outcry on social media continued to grow, a government spokesman issued a statement defending the ad and insisting that vaccination numbers in the community need to be increased.
“The Delta variant is much more contagious and affects younger cohorts more than previous variants,” said the spokesman.
“The clip encourages people in NSW to book their vaccinations, but also to highlight the need to stay home and get tested.
“As of this morning – 52 Covid-19 cases are currently hospitalized, 15 of them in intensive care, five of which have to be ventilated. Seven of the 15 cases in the intensive care unit are under 55, including one in their teenage years, one in their 20s, one in their 30s, one in their 40s, three in their 50s.
“People who work in industries such as elderly care and healthcare, as well as people with health problems, can get vaccinated right away, regardless of their age.
“More than 9 million doses have been given in Australia and anyone 18 years of age or older can speak to their GP about access to an AstraZeneca vaccine.”