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Consumer research starts advertising campaign calling on “bright” companies

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The Nike logo can be seen in Los Angeles, California on April 12, 2016 (Lucy Nicholson / Reuters)

Consumers’ Research, the country’s oldest consumer protection agency, is launching an advertising campaign aimed at companies that maintain the “awake” culture.

The “Consumers’ First” promotional program calls on progressive companies that focus on “bright” politics rather than prioritizing customers. The ads reveal the hypocrisy of big companies, business failures and unethical labor practices, such as Nike’s use of slave labor in the Uyghur region of China to manufacture shoes.

The ad about the athletic shoe company includes video footage of Uighur minority women working in factories and haunting quotes such as “Nike, stop exploiting foreign workers.”

American Airlines ‘ad highlights the contradiction between the company’s obligation to identify itself when boarding a plane and its rejection of the Texas version of a voter ID law, while receiving billions in taxpayers’ money and laying off record numbers of employees.

In an interview with National review, Consumer Research Executive Director Will Hild, said these companies are not serving their customers and are trying to wake politicians up to distract from these shortcomings. For example, the Wall Street Journal recently named American Airlines the worst airline in the country.

“America Airlines reduced legroom for passengers and laid off thousands of employees during the COVID pandemic while receiving billions in taxpayers’s money. Coca-Cola and Nike have both exploited foreign, potentially forced laborers in China, while American workers suffer, ”Hild said.

“You don’t want to have to answer all the problems with your business model,” he continued.

The first phase of the Consumers’ Research campaign begins with a seven-figure ad purchase targeting American Airlines and Coca-Cola alongside Nike for their politicized business goals and jobs.

The ads are intended to be broadcast nationwide on cable as well as in local markets where the featured companies are located. Nike, Coca-Cola and American Airlines have headquarters in Oregon, Georgia and Texas, respectively.

“It is time for these corporate giants to be held accountable. We give consumers a voice. These companies should put their energy and focus on serving their customers, not politicians, ”added Hild.

The ad campaign comes as many prominent national corporations embrace what some have termed bright capitalism. Coca-Cola was recently criticized for integrating Critical Race Theory into employee diversity and inclusion programming, and for telling Caucasian workers to reduce their “whiteness” in order to accommodate people of color and appear less aggressive.

In June 2020, the soft drink giant boycotted advertising on Facebook and Instagram and joined a coalition of leftist interest groups “as part of a campaign that is forcing the social media network to monitor hate speech and disinformation more closely.”

The CEO of Delta Airlines, another company that has joined the “woke up” train, Ed Bastian denounced and denounced the latest Georgian voter integrity law that requires voters to provide identification when they cast their ballots it as systematically racist. Delta currently has business partnerships with China, which has wiped out the pro-democracy movement in Hong Kong and continues its strict repression of ethnic and religious minorities, including Uyghurs and Tibetans.

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