Type to search

Social Media

Study conducted among US consumers shows that social media is slowly deteriorating as a form of news / Digital Information World


A study shows that just over a third of all adults in the United States get their messages through social media. However, that number seems to be gradually decreasing.

The study was conducted by the Pew Research Center, a non-partisan organization that studies trends and norms in demographics in the United States and other countries. This current study of theirs isn’t even the first of its kind. In fact, social media research in 2021 compares itself to a similar document from 2020 that sheds light on news trends at the time. The study looked at the US adult demographic as the most avid news consumer, and tracks trends across various social media platforms.

The reporting parameters were as follows: A sample population of 11,178 US adults was assembled. They were all interviewed from July 26th to August 8th, 2021. People were asked whether or not they relied on digital sources for their daily news recording. If so, the population was also asked to clarify which online sources they were relying on, with options being social media, search engines, podcasts and news websites. In the case of non-digital sources, the population was asked about their dependence on TV, radio and print publications for the relevant news. Finally, users were asked on which interface they are viewing online messages (smartphone, computer or tablet).

The 2021 study shows that 31% of the adult population get their messages from Facebook, with 66% having access to the platform. While this isn’t a number to wag your finger, it is certainly a notable decrease from the 36% who relied on the social network for their daily messaging. The study also found that social media, in general, has seen a slight decrease in its perception as the central hub of news information for everyone. It turns out that around 48% of the sample population relies on social media for their news, down 5% from 53% in 2020.

Much of this may have to do with a disenchantment that has built up on social media over the years. The abundance of information provided on such platforms, often unchecked and unreviewed, can prove to be a little too much for the average person. Hence, users may slowly try to find out their own truth by doing their own research instead of relying on clickbait titles on YouTube and Instagram.

Read more: Study shows YouTube has become the single largest source of advertising for children


You Might also Like

Leave a Comment

Your email address will not be published. Required fields are marked *