Consumer research ads accuse Nike, American Airlines and Coca Cola of putting “wakefulness” first
Nike, American Airlines and Coca-Cola have all been accused of putting “bright politicians” in front of their customers.
The three companies were targeted in a $ 1 million advertising campaign by Consumers’ Research, a nearly 100-year-old conservative-leaning watchdog.
The 30-second Nike ad, titled Cover, begins with a picture of former NFL quarterback Colin Kaepernick and describes Nike as “constantly political”.
Kaepernick led protests against police brutality and knelt before the games for the national anthem. He was then hired by Nike as a model.
The company was also ridiculed for an ad showing a Muslim woman in a burqa on a skateboard who transformed into a leather jacket-clad LBGT activist holding a rainbow torch.
“Nike is always political. Why? Cover, ”asks the Consumers’ Research ad.
Consumers’ Research revealed a new advertising campaign worth over $ 1 million on Tuesday
The ad accused Nike of using forced labor in China, citing a March 2020 congressional report
Nike has been accused of abandoning its customers for putting “bright politicians” first
“Congressional reports suggest that Nike used forced labor in China. Religious minorities were torn from their families, sterilized and sold to factories. Nike made shoes in these areas.
“Congress has tried to ban Nike’s labor practices. Nike fought back with highly paid lobbyists. ‘
The ad then named John Donahoe, the 61-year-old CEO of Nike.
“John Donahoe, Nike, stops exploiting foreign workers,” they conclude.
‘Serve your customers, not bright politicians.’
Will Hild, the executive director of Consumers’ Research, a Washington DC-based “dark money” company, told The Washington Examiner Tuesday that his group has a 91 year history of consumer advocacy and that the ad campaign came about because they saw “companies becoming increasingly involved in awakening politicians” as a cover and distraction for failures in their own companies.
Her ad, attacking American Airlines, accuses the company of reducing legroom and showing passengers ID to board flights, but joining a campaign against Texas election laws.
Texas, like Georgia, is currently trying to put in place new rules that proponents say will make elections safer, while opponents say they will deprive minorities of the right to vote by requiring voters to show ID.
American Airlines said, “Any legislation dealing with the conduct of elections must ensure the integrity and security of ballot papers while making voting easier, not difficult.
“At American, we believe we should, and not create, barriers to diversity, justice and inclusion in our society.”
The Consumers’ Research ad reads: “America Requires Passengers To Show ID To Fly But Is Challenging Popular Texas Voter ID Law.”
The advertisement attacking American Airlines was titled The Worst
American Airlines was urged to prioritize customers, not “bright politicians”
“Why is CEO Doug Parker trying to appease the radical left? Turn.’
In its third clip, called Busted, the Atlanta-based company criticized Coca-Cola for speaking out against Georgia’s electoral law.
Last month, Coca-Cola CEO James Quincey said, “This legislation is unacceptable. It’s a step backwards.
“This legislation is wrong and needs to be fixed, and we will continue to advocate it privately and now more clearly in public.”
The Consumers’ Research ad reads: “Coca-Cola is going political.
“Attack on Georgia referendum laws. Why? To distract from years of dismal sales and terrible results for 2020. ‘
You said Coca-Cola is poisoning America’s youth and making the obesity crisis worse.
Coca-Cola was accused in the new ad of “poisoning our children”
The CEO of Coca-Cola was called personally like the CEOs of Nike and American Airlines
The Atlanta-based company was told to put more energy into their customers
The ad named John Donahoe, the 61-year-old CEO of Nike. “John Donahoe, Nike, stops exploiting foreign workers,” it says
They also attacked Coca Cola CEO James Quincey (left) and American Airlines CEO Doug Parker (right).
They also attacked James Quincey.
“James Quincey, Coca-Cola, stop poisoning our children. Serve your customers, not bright politicians. ‘
Hild said the ads will run on cable channels.
And he said the campaign, which cost more than $ 1 million, was just the opening salvo of Consumers’ Research in the fight against corporate activism.
“This is phase one. We are making these three companies aware that consumers have made it and they need to focus on serving their consumers, not waking politicians, ”he said.
“Phase Two: This is certainly not a unique phenomenon and we will alert all American companies that this will no longer work.”
Companies have defended their actions, and Coca-Cola said Consumers’ research paints an inaccurate picture.
Coca-Cola pointed out that they “took steps to help people reduce their sugar consumption” and denied the use of forced labor.
The company said it respects “human rights” wherever it does business and has “strict policies prohibiting forced labor” in its business and with its suppliers.
“We respect the right of everyone to voice their concerns and share their views, but we also believe that the best way to move forward now is for us all to come together to listen, respectfully share and share concerns to work together on a way forward, “Coca-Cola Fox Business said in a statement.
“We remain open to productive discussions with groups who may have different views.”
American Airlines defended its stance against new voter laws, particularly in Texas, citing an April 1 statement.
“As a Texas-based company, we must stand up for the rights of our team members and customers who call Texas home and honor the sacrifices that generations of Americans have made to protect and expand the right to vote,” said American Airlines.
“Voting is the hallmark of our democracy and the foundation of our great country.”
Nike did not comment on the advertisement.
What are “Dark Money” groups?
The CAP was launched in 2003 by Podesta. founded
Both Republicans and Democrats accuse each other of profiting from “dark money” – their opponents appear shadowy and implausible.
“Dark money” literally means money that is not declared.
According to Open Secrets, which tries to shed light on the issue, the term “refers to policy issues designed to influence a voter’s decision where the donor is not disclosed and the source of the money is unknown”.
Dark money didn’t emerge until 2010 with the Citizens United ruling that effectively ended the rules by which all political donations had to be registered.
Since then, an estimated $ 1 billion has been spent by dark money groups – mostly on television and online advertising and mailers.
Some of the best known dark money groups are the NRA, Planned Parenthood, the NAACP, the Heritage Foundation, and the American Bankers’ Association.
Washington’s leading liberal think tank, the Center for American Progress, was founded in 2003 by John Podesta, chief of staff to Bill Clinton and adviser to Barack Obama.
The CAP has had an immense influence on Democratic politics for years. According to media reports, the group had close ties with the Barack Obama administration and helped with both politics and personnel.
A 2005 proposal from CAP hinted at Obama’s Affordable Care Act.
Planned parenting is a non-profit healthcare group founded in 1942 that dates back to birth control and the opening of the first birth control clinic in Brooklyn, New York in 1916.
The group is now the largest single provider of abortion in the United States.
In 2019, Planned Parenthood withdrew from the state family planning program instead of adhering to a Trump administration rule that bans clinics from referring women for abortions.
And that’s despite about a third of the funding – amounting to about $ 16.2 million in 2019 – comes from the federal government.
NAACP (National Association for the Advancement of Colored People) was founded in 1909 in response to violence against blacks in America.
Today it is the largest civil rights organization in the country with more than two million activists.
Media affairs for America was founded in 2004 by the conservative-liberal activist David Brock.
It describes its role as “monitoring, analyzing and correcting conservative misinformation in the US media”.
Both Natural Resources Defense Council and the Environmental Defense Fund are environmental associationsS.