YouTube tests with “tips on media literacy” as advertising in front of videos
San Francisco: YouTube is testing a new experiment that occasionally plays 15-second “media literacy” ads in front of videos to “stimulate critical thinking”.
– Advertising –
The video streaming platform plays a short 15 second video that offers useful tips on how to know what information to trust online rather than an advertisement. How many YouTube ads will be skipped this promotion, reports 9To5Google.
YouTube has updated its support page, which lists many of the different experiments the video provider is currently trying, and added details on a new experiment on “media literacy”.
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“We’re experimenting with ways to stimulate critical thinking while consuming information online. This little experiment offers media literacy tips in the form of 15-second skippable ads that appear before a video, ”says YouTube’s support page.
The test is currently limited to select US users.
Currently, YouTube media literacy ads are only shown before “a random sample” of videos, and Google has made a specific statement that those ads that appear before a particular video are “not an assessment” of the channel or the video itself, it says the report.
Depending on the course of the early experiment, YouTube will consider the possibility of expanding the program further, it said.