Social Media Management Market by Component, Deployment Mode, Organizational Size, Application and Industry – Global Forecast to 2026 – ResearchAndMarkets.com

DUBLIN – (BUSINESS WIRE) – The “market for social media management according to components (solutions (social media marketing, social media asset and content management), services), delivery mode, organization size, application, (sales and marketing), vertical – global forecast to 2026 ”report was added to ResearchAndMarkets.com to offer.

The social media management market size is forecast to grow from $ 14.4 billion in 2021 to $ 41.6 billion in 2026 with an average annual growth rate (CAGR) of 23.6% over the forecast period.

Mentioned companies

• Adobe

• Agorapulse

• Fire watch

• buffer

• Clarabridge

• Digimind

• Eclincher

• Falcon.Io

• Google

• Hootsuite

• Hubspot

• IBM

• Choros

• Mavsocial

• Meltwater

• Netbase

• oracle

• Foreclosure

• Sendable

• Social baker

• sprinkler

• Sprout Social

• synthesis

• Talkwalker

• Zoho

Based on the component, the solutions segment is expected to lead the social media management market in the forecast period

The Solutions Segment of the Social Media Management market is further subdivided into Social Media Marketing; Wiretapping, monitoring and analyzing social media; Asset and content management for social media; and social media risk and compliance management. This section explains the market size and growth rate of each solution sub-segment based on type (for selected sub-segments) and region.

Based on the deployment mode, the cloud is expected to grow at a higher CAGR over the forecast period

The cloud-based provisioning mode offers a solution for remote access to the data from different servers or data centers. This includes servers, networks, storage, databases, analysis tools and software platforms for the provision and access to services over the Internet. The low operating expenses (OPEX) help users pay per use and invest more time and energy to focus on core business goals. In the cloud deployment mode, the social media management solution is offered as SaaS and all social media management workloads are cloud-based. The customer’s IT infrastructure requirements, data redundancy, data availability, establishment of a virtual private network (in relation to the customer’s IT teams), establishment of security logs and audits, configuration, maintenance and updates are all handled by providers of social media management solutions. These solutions can be accessed anytime, anywhere via the internet based on on-demand / pay-per-usage.

Based on company size, it is expected that a medium-sized company will lead the market for social media management in the forecast period

Based on company size, the social media management market is divided into small businesses, medium-sized businesses, and large corporations. Social media management is growing at a robust pace due to the increasing number of smartphone users. The increasing technological progress creates growth opportunities for small, medium and large companies. Companies have begun to rely on social media solutions and services to maximize their geographic reach. Social media management tools that help businesses make quick and easy decisions. Organizations use social media management to provide current information by identifying, extracting, cleaning, analyzing, visualizing and interpreting. The increasing number of customers on social media platforms is increasing the growth rate of large companies that would focus on customer loyalty. The use of social media management helps companies to understand customer opinions on brands, trends and competitors in the market and to collect and analyze a large amount of data from various platforms such as Facebook, Twitter, Instagram and LinkedIn.

Based on the application, the competitive intelligence segment is expected to grow at a higher CAGR over the forecast period

The Competitive Intelligence segment should gain momentum in the coming years. It can take place between a company and the customers of its competitor in social networks. Social media networks can provide a wealth of information about customers and their experiences, needs and perceptions. With the right social media management solution, a company can keep track of those conversations that focus on itself and its competitors. This information can be used to increase the company’s market intelligence and create a competitive advantage.

Based on the vertical, the BFSI segment is expected to lead the social media management market during the forecast period

Banking and financial institutions have begun to shift their business focus to accelerating digital transformation, allowing them to rethink their operating model operations. With the need for cloud-based application development tools and data analytics growing, leading BFSIs are trying to bring new technologies to market and leverage hybrid cloud-based solutions to deliver higher value proposition and services to financial clients.

APAC is expected to grow at a higher CAGR over the forecast period

The Asia-Pacific Region (APAC) has consistently presented lucrative market opportunities for providers of social media management solutions with a notable increase in social media management in its developed and emerging markets. Australia, Japan, Singapore, China and India have shown numerous growth opportunities in the social media management market. Due to a rapidly growing technology-based economy, APAC is expected to become the fastest growing region in demand for social media management solutions during the forecast period.

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