Type to search

Social Media

How dominant is digital news in America?

Share

  • 86% of American adults “sometimes” or “often” access their news on digital devices, showing a departure from the print and radio news industries.
  • Age matters as those under 50 are more likely to use digital news sources than their elders.
  • 42% of Americans ages 18-29 access their digital messages through social media, which sets this age group apart.

The transition from news from print media, television and radio to the digital space has created major disruptions in the traditional news industry, particularly the print news industry. It’s also reflected in the way individual Americans say they get their messages. A vast majority of Americans receive news at least sometimes from digital devices, according to a survey by the Pew Research Center conducted August 31 through September. 7, 2020.

More than eight in ten adults in the US (86%) say they “often” or “sometimes” receive messages from a smartphone, computer or tablet, including 60% who do so frequently. This is higher than the proportion who receive news from television, although 68% receive news from television at least sometimes and 40% do so frequently. Americans turn to radio and print publications for news much less often, with half saying they turn to radio at least sometimes (16% do so often) and about a third (32%) say the same for Print media (10% receive news from print media). Publications frequently).

60% of US adults often get their messages on digital devices.

Image: Pew Research Center

When asked which of these platforms they prefer to get news on, about half (52%) of Americans say they prefer a digital platform – be it a news website (26%), search (12%), social Media (11%). ) or podcasts (3%). Around a third say they prefer television (35%) and only 7% and 5% respectively say they prefer to get their news on the radio or in print.

A survey of where US adults get their news from conducted August 31 through September 7, 2020

52% of Americans prefer to get their messages on a digital platform.

Image: Pew Research Center

Although digital devices are by far the most common way Americans access their messages, the place where they get those messages on their devices is broken down into a number of different ways. About two-thirds of US adults say they get news at least sometimes from news websites or apps (68%) or search engines like Google (65%). Around half (53%) say they get news from social media, and a much smaller proportion say they get news from podcasts at least sometimes (22%).

A survey of where US adults get their news from conducted August 31 through September 7, 2020

34% of Americans who use a digital device often get their news from news websites or apps.

Image: Pew Research Center

Among the digital platforms, news websites or apps are the most used for news: about a quarter of adults in the US (26%) prefer to get their news this way, compared with 12% who prefer search , and 11% prefer their news on social media and 3% say they prefer podcasts.

A survey of where US adults get their news from conducted August 31 through September 7, 2020

The majority of Americans prefer news websites to get their digital news.

Image: Pew Research Center

Younger Americans differ greatly in their messaging habits from their elders

There are large age differences among these numbers, with those under 50 showing completely different news usage patterns than their elders. Americans 50 and older make extensive use of both television and digital devices for news, while the younger age groups have almost entirely switched to digital devices as a platform for accessing news.

About half or more of adults over 50 still watch television frequently – 54% of 50 to 64 year olds and about two-thirds (68%) of those 65 and older. But among 30- to 49-year-olds, only a quarter say they get frequent news on television, and only 16% say the same of 18- to 29-year-olds. For these age groups, digital devices are the dominant choice for messaging at 67% among 30 to 49 year olds and 71% of 18 to 29 year olds frequently receive messages from a digital device.

For those over 50, the differences between digital and non-digital news sources are less pronounced. Among adults over 50, 64% receive news at least sometimes through both television and digital devices.

A survey of where US adults get their news from conducted August 31 through September 7, 2020

71% of adults between the ages of 18 and 29 get their messages from a digital device.

Image: Pew Research Center

Within digital news platforms, most age groups, with one exception, turn to news websites more often than other platforms. Americans ages 18-29 stand out because the most common digital way they receive news is through social media. 42% say they often receive news this way, while 28% say so either through news websites or search engines.

A survey of where US adults get their news from conducted August 31 through September 7, 2020

42% of adults between the ages of 18 and 29 get their news through social media.

Image: Pew Research Center

Tags:

You Might also Like

Leave a Comment

Your email address will not be published. Required fields are marked *