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Media Literacy

News – Disclosure of Bias in Media Literacy “Education”


Those of us who write for a living know exactly how to get emotion out of readers, and video / audio producers are experts at using shock and awe to get desired responses. Taken together, today’s technology-based media is complex in nature.

Emotional responses are amplified and amplified through sophisticated, repetitive methods specifically designed to control an individual’s perception of reality. The latest artificial intelligence algorithms are based on decades of experience and lull us into the false belief that we can determine the truth of any narrative.

As a result, the grandiose “Media Literacy Week” has been growing unabated for six years, with its clear agenda of determining what facts and falsified statements are in online content. Their commitment to fighting misinformation has turned into racial and social justice demands that are taught and implemented behind the scenes by our K-12 educators, librarians, and mainstream media. Proud sponsors this year: including Facebook, Amazon, TikTok.

Media Literacy Week online resources, running October 26-30, feature lessons on Black Lives Matter protests, the history of the police, LGBTQ + identity toolkits, institutionalized racism, and thought leaders’ perspectives on cultural and life gender-specific marginalization in advertising.

The National Association for Media Literacy Education (NAMLE) is the driving coordinator of the message and clarification of what is right or wrong, true or wrong, politically correct or immoral to be determined. On their website it says: “Issues of race, social justice, equality and inclusion are central to media literacy education and have always been. “

The way all of this teaches literacy, which Merriam-Webster defines as “knowledge related to a particular subject,” is mind-boggling.

Developing media literacy seems like a fairly simple task: introducing people to the basics of the concepts of news and information, including how, and most importantly, why they could be manipulated by a variety of sensory inputs, and then teaching their knowledge onto a whole Apply a variety of topics and examples.

In teaching reading, we are not restricting what can and should be read, nor are we promoting a political agenda as part of every utterance. As a child, newspaper comics and cereal boxes brought me words and phrases that were not common in my home environment and served as a basis for understanding research and writing corporate messages. Similarly, media literacy could include dealing with the full range of technologies, platforms, ideas and opinions without bothering about the topic itself, just how to recognize the influence of each methodology so that the learner can choose, adjust and accordingly over time can react and experience.

Instead, this year’s Media Literacy Week events encompass everything political, from Facebook’s focus on educating first-time voters to Stanford, which teaches online bourgeois reasoning; Check out the Netflix documentary Disclosure for All In: The Fight for Democracy, produced by Amazon, on Turning Social and Political Repression into Transgender.

Media literacy, such as science, math, and reading, has no inherent connection to politics or any particular ideology, and neither should they. Polluting the education of our children, as well as adult immigrants interested in learning about their adopted homeland, by advancing a liberal political agenda, apparently wasn’t limited to Howard Zinn’s A People’s History of the United States or The New York Times 1619 project. It permeates our virtual classrooms and conference rooms, training courses and reference materials and, as the next logical and carefully planned step, leads to liberal activism on the streets and in the polling stations.

Instead, we need to teach critical thinking and humbly acknowledge that we are human beings with prejudices and misperceptions. With all the hints of bias from all sides, I wonder how many so-called experts, educators and even media people take the time to look for and reflect on their own inner dispositions.

If your children are participating in this harmless sounding program, please check with them the premises of the media experts, whether they provide objective standards or even point to the etymology of words used in today’s clickbait headlines. We all need to make sure that our communication is clear and concise, rather than vague and triggering.


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