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Media Literacy Examples

Apply now to the KQED Media Literacy Educator Academy


Each cohort will have a two-day kick-off workshop that will focus on creating audio media and introducing podcasts into the classroom. After attending the kick-off workshop, participants will receive a grant of US $ 150. After the kick-off, additional media skills are learned throughout the year in online courses and face-to-face meetings and workshops.

The full program of face-to-face meetings and workshops is as follows:

  • Kick-off workshop for the East Bay cohort: June 18 & 19, 10 am-4pm at Oakland Center in Cal State East Bay (near 12th Street BART station)
  • South Bay Cohort Kick-off Workshop: June 25 & 26, 10 a.m. – 4 p.m. at Santa Clara County Education Office (free parking spaces available)
  • Autumn meeting: November (dates / locations still open)
  • One-day workshop in the middle of the year: January / February (dates / locations still open)
  • Certification ceremony: May (dates / locations still open)

The South Bay cohort is hosted in partnership with the Professional Learning and Classroom Support Department of the Santa Clara County Office of Education.

How much time does it take?

The academy requires several hours per month of self-study, in addition to quarterly face-to-face workshops and meetings.

What does the academy cost?

Free! Micro credentials and certifications are also free.

Are you wondering whether the academy is right for you?

Read through this self-assessment. You are a perfect candidate for the academy, though

  • You are a teacher or educator who works directly with students in grades 6-12 OR you are in a position where you work with and / or train teachers of that age group on a regular basis. (Examples of student work are a prerequisite for certification. If you work closely with teachers, their work can replace student work.) For more information, see the FAQs.
  • You look forward to improving your media analysis and media creation skills in a cohort of like-minded educators.
  • They are eager to learn innovative ways to improve student engagement and learning as well put this learning into practice.
  • You are familiar with a computer, you are familiar with Google Drive, and you can easily learn to use new tools and programs.
  • You have time for your own professional learning.
  • You agree to share imperfect work and receive feedback from colleagues.
  • You intend to complete the entire academy, including attending the face-to-face events and applying for all microcertificates.

When is the application deadline?

The application deadline is March 31. We will notify you of your admission to the Academy by April 5th.

We will have a total of 60 educators in the academy, 30 in each cohort.

We hope that you are applying for our first KQED Media Literacy Educator Academy! We look forward to supporting you in strengthening your media skills and helping you achieve the PBS Media Literacy Educator certification.

Do you have any questions about the KQED Media Literacy Educator Academy?
Send us an email at learn@kqed.org.

FAQs – KQED Media Literacy Educator Academy

Do I have to apply to the Academy with a colleague?
No, but we recommend it. We have found it helpful to have a colleague who encourages each other and with whom you can regularly review your progress. However, if you don’t have a colleague to apply with, there are plenty of great people to work with and learn from.

Does the colleague I’m applying to work at the same school as me?
You don’t have to work in your school or organization. However, it should be someone you see, plan on, or check in with on a regular basis.

What are the requirements for the PBS Media Literacy Educator certification?
You can view the skills and artifacts that will be assessed for each of the micro-evidence of media literacy here.

Note: During the academy we will focus on audio as a media production format for the micro-proof “Making Media for Classroom Use”.

I am a librarian, teaching trainer or teacher with a special assignment. Is Certification For Me?
Each of the micro credentials associated with the PBS Media Literacy Educator Certification requires proof of classroom teaching. However, “students” and “classrooms” are meant in the broadest sense and support a range of instructions from coaches or administrators who lead professional learning to individual instructors. For educators who do not have their own classrooms, such as school librarians or specialty teachers, it is acceptable to work with another teacher on individual micro-evidence. The evidence you submit must reflect work that you have created or co-authored, and the work of students should be from students whose teaching you have supported.

Why should I attend the Academy instead of getting certified?
You should attend if you are interested in becoming a PBS Certified Media Literacy Educator but would like the additional support from KQED staff and a cohort of colleagues to meet all requirements. Think of it as training for a race. You could do it on your own, but you may have more fun and stay motivated if you train with a group!

Who will lead the KQED Academy?
You will be guided by KQED’s curriculum and training specialists:

Andrea Aust is Senior Manager Science Education at KQED, where she has been developing educational resources and providing professional learning for more than 11 years. Prior to joining KQED, she taught, developed and led programs in marine science and environmental education.


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