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Montana Proposes Ad Changes For The Marijuana Industry | 406 politics

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Montana Advanced Caregivers owner Richard Abromeit talks about different strains of marijuana being kept in a refrigerator at Billings medical marijuana dispensary on November 11th.


Matthew Brown, Associated Press

The Montana Treasury Department has offered its proposed rule changes to the state’s medical and incoming recreational marijuana industries.

The department will hold a public hearing in the auditorium of the Montana Department of Public Health and Human Services on August 13 at 9:00 am on the rule changes.

House Bill 249, sponsored by Republican Matt Regier of Kalispell, set new rules for the industry’s ability to advertise electronically, but gave the Treasury Department the power to enact and enforce electronic advertising rules.

The proposed changes would give the industry new advertising leeway when companies launch into the leisure market, which is slated to begin in January, although these rules would remain restrictive.

The proposed changes, available on the US Treasury Department’s Cannabis Control Division website, would include requiring companies to include warnings about the “intoxicating effects” of cannabis and the potential for “habit formation” in their advertisements. The scope of these disclaimers must be at least 10% of the largest type used in advertising.

Businesses would only be allowed two signs outdoors and it would be forbidden to use marijuana displays like a pot leaf. All advertising would also only be allowed in black letters. A green cross would also be allowed to signal the company as a supplier of medical marijuana; Only existing medical marijuana vendors are allowed to sell recreational cannabis for the first 18 months of the recreational market.

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