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Aftermath of the Capitol Riots: Google will pause all political ads from January 14th

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Last year, Google lifted its temporary ban on election-related advertising. (Reuters file photo)

According to an email to advertisers that Reuters saw, Alphabet Inc.’s Google will pause political ads on all of its platforms from Jan. 14 following the violence in the US Capitol last week. The email said the measure was taken “after the unprecedented events of the past week and before the impending inauguration of the president.” It was said that Google plans to keep this policy until at least January 21st, the day after the inauguration.

On December 10, Google lifted its temporary ban on election-related advertising, which came into effect after polls in the US presidential election closed and aimed to curb misinformation and other abuse on its platforms, its “Sensitive Event” policy, which has been in effect since the demonstrators’ storming of the Capitol on January 6th.

In a statement, Google said it would “temporarily pause all political ads, in addition to ads relating to impeachment, inauguration, or protests in the US Capitol. “They said there would be no spin-offs for news or merchandise advertisers. Facebook Inc. also paused political ads after the November 3rd presidential election and only briefly thawed ads related to the Georgia Senate runoff earlier this month.

In the email first reported by Axios, Google also reminded advertisers of its policy against ads that incite hatred or violence: “Given the events of the past week, we are extremely vigilant in enforcing ads that are reasonably designed could be considered crossing this line, “it said.

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